Jiu Ming Tang Ipfunyika ry'Inzoga by Qi-Jun Wang

Jiu Ming Tang Ipfunyika ry'Inzoga by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Jiu Ming Tang Ipfunyika ry'Inzoga

by Qi-Jun Wang

Client: Wang Qi-jun

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Ipfunyika ry'Inzoga

Jiu Ming Tang ni igishushanyo cy'ipfunyika ry'impano ry'inzoga y'Abashinwa rifitanye isano n'Umunsi Mukuru wa Dragon Boat. Agasanduku ko hanze gakozwe mu mpapuro zubahiriza ibidukikije kandi gafite ishusho yakozwe hakoreshejwe uburyo bwo kwifashisha ubushyuhe. Kashe itukura yerekana ifuzo rya kera ry'Abashinwa ryo kwifuriza amahirwe. Kashe irashishwaho maze agasanduku kagakingurwa nk'urupapuro rw'umuzingo, bitumira uwakiwe kwikorera. Uruhande rwo hanze rusanzwe rwerekana itandukaniro n'ishusho zibara z'umunsi mukuru ziri imbere, bigatanga ingaruka ikomeye ku maso. Igishushanyo kizana ibintu by'imihango gakondo y'umunsi mukuru mu ipfunyika rigezweho kugira ngo rishyigikire umwirondoro w'umuco.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Jiu Ming Tang Ipfunyika ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jiu Ming Tang Ipfunyika ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jiu Ming Tang Ipfunyika ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han