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Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama by RRD Lab 2064

Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.


BuronzeIpaki· 2020

Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama

by RRD Lab 2064

Client: RRD Lab 2064

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama

Jane ni igishushanyo cy'umufuka w'ibicuruzwa cyakorewe itelefoni igurumana ishobora kuzingama. Iyi gishushanyo gishingiye ku mahoro n'impapuro z'ibiti, ubwoko bwa kera bw'ibitabo bya Shinwa, kandi gikoresha inyuguti gakondo za Shinwa. Agasanduku gakozwe hose mu mpapuro zidasanzwe zifite imiterere y'ibiti n'imyenda, nta na hamwe hakoreshejwe plastike cyangwa ibindi bikoresho. Igitabo cy'amabwiriza cy'ukoresha kizengurutse hanze y'agasanduku kandi gifatanywe na magnete. Iki gitabo gishobora gukurwaho maze kigazingwa. Agasanduku gafunguzwa hakoreshejwe akariho, kandi ibicuruzwa biri imbere biteguwe mu byiciro bitandukanye. Uyu mufuka ufite ingano ya milimetero 198 ku 192 ku 47.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Jane Umufuka w'Ibicuruzwa by'Itelefoni Igurumana Ishobora Kuzingama ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging
Size 198*192*47 mm
Tags
Special paper, Magnets, Non-plastic
Production Technology
The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge
Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research
Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration
Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration
The project started in July 2019 in China and finished in December 2019
Operation Flow
Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents
Copyrights belong to RR Donnelley, 2020
Team Members
Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits
RRD Lab 2064

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