Umushinga HuangRan Gupakira Divayi wa Lynn Tsang ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

HuangRan Gupakira Divayi

na Lynn Tsang

Umukiriya: Lynn Tsang

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #98044

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye HuangRan Gupakira Divayi

HuangRan ni ipaki y'inzoga z'umuceri z'Ubushinwa. Igishushanyo kigaragaza abarinzi bane b'ibihangano by'Ubushinwa bwa kera: Dragoni y'Icyatsi, Ingwe y'Umweru, Inyoni ya Vermilion n'Inyamaswa y'Umukara ifite igihimba (Black Tortoise). Ishusho ihindura ibintu kuba nk'abantu ihujwe n'ibintu byo mu mikino y'Ubushinwa (Chinese opera), bigatuma izo shusho zigira isura nshya kandi igezweho igamije gukurura abaguzi bakiri bato. Buri icupa muri ane rigaragaza umurinzi umwe, kandi izo shusho z'abarinzi zicapwa mu gasanduku k'impano kugira ngo zuzuze impande enye. Agasanduku gakoresha igipfundikizo cyo hejuru n'icyo hasi, gifite uduce twacukuwe (hollowed out) dutuma hagira ubujyakuzimu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

HuangRan Gupakira Divayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. HuangRan Gupakira Divayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. HuangRan Gupakira Divayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Ibipimo n'Ipaki: The outer box:220mm x 160mm x 160mm
Ibibazo Fatizo: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Ikoranabuhanga ryo Guteza Imbere: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Ikibazo cy'Ishusho: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Ubushakashatsi: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Ibyatumye Habaho: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Igihe cy'Umushinga: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Uburyo bw'Imikorere: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Abagize Itsinda: Design Director:Lynn Tsang
Designer:Sha Shen