DouChaSai Igipfundikizo cy'Icyayi by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2020
DouChaSai Igipfundikizo cy'Icyayi
Client: 7654321 Studio
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
Verified Award Winner
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About DouChaSai Igipfundikizo cy'Icyayi
DouChaSai ni igishushanyo cy'igipfundikizo cyakozwe ku bw'icyayi cyahawe icyubahiro mu marushanwa y'icyayi gakondo yabereye ku Musozi wa Wuyi mu mwaka wa 2018. Agasanduku gafite ingano ya milimetero 160 ku 40 ku 245, kandi gakozwe mu mpapuro zidasanzwe, zirangizwa hakoreshejwe uburyo bwo gucapa amabara yihariye (screen spot colour printing), gushyiraho ibara ry'umuhondo (bronzing) hamwe n'utumenyetso two mu icyuma byimurwa (transfer metal stickers). Inyandiko z'ubuhanzi bw'Igishinwa (Chinese calligraphy) zuzuye hejuru y'agasanduku, zikurikije insobanuro n'imiterere y'amagambo asobanura "amarushanwa y'icyayi." Imirongo ifite ubunini kandi ishushanyijwe hifashishijwe imbaraga, ku buryo inyandiko na yo isomwa nk'igishushanyo cy'ubuhanzi. Mu gasanduku harimo agasanduku gato k'icyayi hamwe n'icyemezo cy'ubwiza (collection certificate).
The Recognition
About the Igihembo cya A' Design Award cya Buronze
DouChaSai Igipfundikizo cy'Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. DouChaSai Igipfundikizo cy'Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. DouChaSai Igipfundikizo cy'Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
- Dimensions & Packaging
- 160*40*245mm
- Tags
- Tea, Tea Competition
- Production Technology
- Special paper, screen spot color printing, bronzing, transfer metal stickers
- Design Challenge
- Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
- Research
- Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension. - Inspiration
- According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
- Project Duration
- The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
- Operation Flow
- Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
- Team Members
- Designer:Bosom
Photography:Hello小方
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