Hailuo Gupfunyika kwa Headphone by Xiaomi

Hailuo Gupfunyika kwa Headphone by Xiaomi is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.

ZahabuIpaki· 2020

Hailuo Gupfunyika kwa Headphone

by Xiaomi

Client: Xiaomi

Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Hailuo Gupfunyika kwa Headphone

Hailuo ni igishushanyo cyo gupfunyika cyakozwe ku maheduphone yinjizwa mu matwi. Aho kwerekana ifoto y'igicuruzwa, uku gupfunyika kwerekana ishusho y'igishishwa cya nautilus cyaciwemo, aho headphone ishyizwe imbere mu mwobo w'uruziga rwacyo. Imiterere y'uruziga rw'icyo gishishwa ihuzwa n'umuvuduko w'amajwi. Ishusho yose yashyizweho ku buryo bw'ibirenga (embossed) ku buso kugira ngo nautilus igaragare nk'iy'ukuri. Urupapuro rw'ifeza rufite wino y'umukara ruha uku gupfunyika ukwaka gucye kwerekana ikoranabuhanga rigezweho. Agasanduku gakururwa kagizwe n'ibice bibiri, ku buryo headphone n'insinga zayo bibanza kugaragara, naho ibikoresho by'inyongera bikaba munsi.

The Recognition

About the Igihembo cya A' Design Award cya Zahabu

Hailuo Gupfunyika kwa Headphone ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Hailuo Gupfunyika kwa Headphone biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hailuo Gupfunyika kwa Headphone itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han