Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge by Xiaomi

Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge by Xiaomi is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge

by Xiaomi

Client: Xiaomi

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge

Mi Watch Li Bai ni ipaki yakorewe isaha yubwenge. Agasanduku gakozwe mu mpapuro kandi karimo agasahani gakozwe mu mvange y'impapuro, bityo nta plastiki ikoreshejwe. Ishusho ya hologramu ifite ubugari, uburebure n'ubujyakuzimu ishyirwa ku gice cy'ipaki kigaragaza uruziga rw'isaha. Imiraba y'amazi igaragara nk'aho itemba iyo ureba agasanduku uhereye mu byerekezo bitandukanye. Icapiro rifite umutwaro n'irangi ryihariye bigaragaza uko uruziga rw'isaha n'umukanda bisa n'uko byumvikana. Isaha ihagaze ku gice cyazamuwe cy'agasahani aho gushyirwa mu mwobo, bityo isaha igaragara nk'aho ireremba. Ipaki ipima milimetero 295 kuri 79 kuri 49.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mi Watch Li Bai Primary Function: Ipaki y'Isaha Yubwenge ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Dimensions & Packaging: It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
Tags: Smart watch, packaging, 3D hologram, black, technology
Production Technology: The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
Design Challenge: The packaging design of Mi Watch stands out its characteristics of high technology.
Research: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
Inspiration: Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
Project Duration: December 2019 in Beijing and finished in February in Beijing, China.
Operation Flow: The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han