Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe by Salvita Bingelyte

Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2020

Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe

by Salvita Bingelyte

Client: Salvita Design

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe

Book Text: Holiday Gift Set ni igishushanyo cy'ipakira ry'impano z'iminsi mikuru zishobora gukoreshwa. Iyi cyegeranyo irimo ikaramu ya shokora ipima garama 80, agapaki k'icyayi cy'ibimera cya garama 40, urwabya rw'ubuki busanzwe rwa garama 200 hamwe n'itabaza rinuka umubavu rya garama 140. Ibishushanyo byavuye mu bitekerezo bya Zemyna, imana y'isi yo mu Bulituwaniya, iboneka hano nk'umuntu wa none wambaye inkweto z'imikino n'ibikoresho by'amatwi. Umusatsi muremure w'umweru w'iyo mana wibutsa urubura n'amashusho amenyerewe y'iminsi mikuru. Ibara risanzwe kandi ryoroheje rigaragaza ibigize iyi mpano. Hakoreshejwe icapiro rya offset, flexography ndetse n'icapiro rya digitale.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Holiday Gift Set Primary Function: Ipakira ry'Impano Zishyizwe Hamwe ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)