Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Zahabu in Igishushanyo cy'Ipaki Competition Category.
ZahabuIpaki· 2020
Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
Igihembo cya A' Design Award cya Zahabu Winner in Ipaki Category
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- Verified Award Winner
- Verify Award Status for #99305
The Design
About Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky
Buchanan's Red Seal ni igishushanyo cy'ipfunyika ry'inzoga ya whisky ivanze. Iki gishushanyo kigizwe n'imiterere mishya y'icupa, uturango ndetse n'agasanduku k'impano. Icupa rifite imirongo yoroheje igoramye ikikije ikimenyetso gitukura giherereye hagati ku ruhande rw'imbere. Ikirango cya Buchanan's cyashushanyijwe mu buryo bubyimbye inyuma y'ikirahure, ku buryo ikirango kigaragara unyuze imbere. Umukono wanditse mu buryo bubyimbye uherereye iruhande rw'ikimenyetso. Ikirahure cy'ibara ry'umuhondo w'inzuki gihinduka icyatsi kibisi ahegereye hasi, akaba ari ikimenyetso gihuriweho n'ibicuruzwa byose byo muri uru rwego. Agasanduku k'impano gafunguka nk'igitabo kakerekana icupa.
The Recognition
About the Igihembo cya A' Design Award cya Zahabu
Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Buchanan's Red Seal Ipfunyika ry'Icupa rya Whisky itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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