Mixed Reality Primary Function: Iterekwa rya Holographic by Aleksandr Volkov

Mixed Reality Primary Function: Iterekwa rya Holographic by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Igihembo cya A' Design Award cya Ifeza in Ibikorwa Competition Category.

IfezaIbikorwa· 2020

Mixed Reality Primary Function: Iterekwa rya Holographic

by Aleksandr Volkov

Client: Economiton

Igihembo cya A' Design Award cya Ifeza Winner in Ibikorwa Category

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Colors

The Design

About Mixed Reality Primary Function: Iterekwa rya Holographic

Book Text: Mixed Reality ni iterekwa rikoresha holographic rifite ubufatanye ryakozwe ku meza y'imurikagurisha ryerekeye ingamba z'ingufu z'umujyi wa Moscou. Iri terekwa rishingiye ku muco wa Pepper's Ghost, wongerewe amazina y'inyongera. Urukuta rw'inyuma rwa LED, projekiteri eshatu zo hasi n'itara rya LED ryashyizwe ku gisenge bikorana n'urupapuro rwa holographic, indorerwamo n'amajwi. Urumuri rugenda n'igicucu bituma ibintu byerekanwe bigira imbaraga zo kuboneka koko. Abashyitsi bahitamo insanganyamatsiko kuri ekaran ikorwaho, hanyuma bakareba amashusho n'imbonerahamwe biboneka kandi bishonga mu kirere.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Mixed Reality Primary Function: Iterekwa rya Holographic ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Mixed Reality Primary Function: Iterekwa rya Holographic biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mixed Reality Primary Function: Iterekwa rya Holographic ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.