Daikure Brand Identity प्रचारपत्रम् by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award कांस्यपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्विज्ञापनम्· 2020
Daikure Brand Identity प्रचारपत्रम्
Client: JBBC Branding Consultancy
A' Design Award कांस्यपुरस्कारः Winner in विज्ञापनम् Category
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The Design
About Daikure Brand Identity प्रचारपत्रम्
दाइकुरे-ब्रैण्ड-पहचानं भारोद्योगक्षेत्रे कार्यरतस्य जापानीय-निर्माणसंस्थायाः कृते निर्मितः एकः प्रचारपत्रशृङ्खला अस्ति। अस्मिन् संस्थायाः वास्तविकाः कर्मचारिणः एव प्रतिरूपत्वेन दृश्यन्ते। स्पष्टाः स्थिराश्च नेत्राणि एकाग्रतां कारीगरीकौशलं च व्यनक्ति। प्रतिरूपाणां शरीरस्थितिः व्यवसाये साहसं दर्शयति। मुखभावाः दीर्घकालीनम् अनुभवं विश्वसनीयतां च सूचयन्ति। उज्ज्वलप्रकाशस्य गाढनीलवर्णस्य च विरोधाभासः व्यावसायिकतायाः, सूक्ष्मविवरणेषु ध्यानस्य, कारीगरीकौशलस्य च ब्रैण्डमूल्यानि समर्थयति। चित्राणि सबलां सुदृढां च ऊर्जां प्रकटयितुं रचितानि सन्ति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Daikure Brand Identity प्रचारपत्रम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Daikure Brand Identity प्रचारपत्रम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Daikure Brand Identity प्रचारपत्रम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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