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Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम् by En Ke

Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम् by En Ke is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.


सुवर्णम्संवेष्टनम्· 2021

Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम्

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category

Colors

The Design

About Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम्

इदं कार्यं श्री एन् के महोदयेन प्राचीन-चीन-राज-संस्कृत्याधारेण परिकल्पितम्। निषिद्ध-नगरस्य मेघाकृति-तत्त्वैः आवरणं पुनः-डिजाइनीकृतम्, समग्रं कलाकृतिः गजदन्तवत् दृश्यते, प्राच्य-सौन्दर्यं पूर्णतया प्रकाशयति। उपरि-आच्छादनं उद्घाट्य पर्यावरण-हितैषि-पत्रेण वेष्टितः सुवर्ण-फीबी-धूप-धारकः प्राप्यते। एतत् डिजाइन-कार्यं परम्परां भङ्क्त्वा द्वौ दहन-संग्रहण-कार्यौ एकस्मिन् उत्पाद-डिजाइने समाहितवत्, अतः चीने पेटेण्ट-प्राप्तम्। अन्तर्राष्ट्रीय-डिजाइन-पुरस्कारान् जित्वा बाजारात् सुस्वागतम् अपि प्राप्तवत्!

The Recognition

About the A' Design Award सुवर्णपुरस्कारः

Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Yongxi द्विविध-कार्य धूप-धारकस्य आवरण-डिजाइनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging
1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags
Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology
Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge
Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research
1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration
In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration
Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow
1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents
The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4;Patent authorization announcement date: December 24, 2019; inventor: KE, EN

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