Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम् by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2021
Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम्
Client: Hotel New Grand
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम्
होटेल् न्यू ग्रैण्ड् सद्यःभोज्यभोजनानि इति सिद्धखाद्यानां वेष्टनपरिकल्पना अस्ति, यस्यां गोमांसकरी, कुक्कुटकरी, नापोलितान् पास्ता-सूपश्च अन्तर्भवन्ति। पेटिका कार्डबोर्ड-निर्मिता अस्ति, तस्याः मुख्यचित्रतत्त्वरूपेण महापाकपात्रस्य (स्टॉक्पॉट्) प्रतीकं प्रयुक्तम्। न्यूनतावादी परिकल्पना सद्यःभोज्यवेष्टनेषु सामान्यतया दृश्यमानानि चित्राणि खाद्यछायाचित्राणि च परिहरति। अस्य उद्देश्यं योकोहामा-नगरस्य शास्त्रीयहोटेलस्य परम्परां प्रतिष्ठां च किञ्चित् विनोदस्पर्शेन संवाहयितुम् अस्ति। इदं वेष्टनं गृहे भोजनार्थं समुचितम् अस्ति, उपहाररूपेण अपि च चीयते।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Hotel New Grand Ready-to-eat Meals खाद्यवेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
- Dimensions & Packaging
- Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce) - Tags
- Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
- Production Technology
- The box of the package is made of cardboard.
- Design Challenge
- The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
- Research
- In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
- Inspiration
- This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
- Project Duration
- The project started in January 2020 and finished in November 2020 in Japan.
- Operation Flow
- It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
- Team Members
- Art Director/Designer : Kazuaki Kawahara
- Image Credits
- Kazuaki Kawahara, 2020.
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