Inspiration जालपुटम् by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in जालपृष्ठ एवं जाल अभिकल्पना Competition Category.
सुवर्णम्जालम्· 2021
Inspiration जालपुटम्
Client: Zippo
A' Design Award सुवर्णपुरस्कारः Winner in जालम् Category
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- Verified Award Winner
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The Design
About Inspiration जालपुटम्
इन्स्पिरेशन इति Zippo इति ब्राण्डस्य कृते निर्मितं जालपुटम् अस्ति। इदं जालपुटं नूतनया दृश्यपरिचयेन अन्तःक्रियात्मकेन उपयोक्तृ-अन्तरापृष्ठेन च ब्राण्डं प्रस्तौति। गतिशीलानि चित्राणि पृष्ठेभ्यः प्रयोगात्मकं दृश्यस्वरूपं ददति। सुसंगत-दर्शनानुभवस्य समर्थनार्थं सम्पूर्णे विन्यासे कृष्णवर्णविषयः प्रयुक्तः। आगन्तूनां संलग्नतां रक्षितुं अन्तःक्रिया-अभिकल्पना प्रगतिशील-उपयोक्तृ-अन्तरापृष्ठ-प्रौद्योगिक्या निर्मिता अस्ति। उपभोक्तृभिः सह संवादम् आरब्धुं ब्राण्डस्य संस्कृतिं च वर्तमानरूपेण अभिव्यक्तुम् इति अस्य लक्ष्यम्।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Inspiration जालपुटम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Inspiration जालपुटम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Inspiration जालपुटम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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