Prakrishi शुष्कफल-वेष्टनम् by Vishal Vora is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्णपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
सुवर्णम्संवेष्टनम्· 2021
Prakrishi शुष्कफल-वेष्टनम्
by Vishal Vora
Client: Prakrishi
A' Design Award सुवर्णपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Prakrishi शुष्कफल-वेष्टनम्
प्रकृषिः इति भारतीयविपणये निर्मितं शुष्कफलानां वेष्टनश्रेणी अस्ति। अस्मिन् अभिकल्पने स्वास्थ्यराज्यस्य दृश्यकथा प्रस्तूयते, यत्र प्रत्येकं शुष्कफलं स्वकीयराज्यस्य राजारूपेण दर्शितम् अस्ति। वेष्टनम् एकवर्णात्मकम् अस्ति, केवलं शुष्कफलम् एव वर्णैः मुद्रितम्, येन खाद्यवस्तु प्रत्येकस्य वेष्टनस्य केन्द्रबिन्दुः भवति। इयं श्रेणी चतुर्वर्णमुद्रणयुक्तान् जिप्-लॉक्-स्यूतान् उपयुङ्क्ते। प्रत्येकं वेष्टनं विस्तारे १४० मि.मी. औन्नत्ये च २१० मि.मी. परिमितम् अस्ति। सङ्कुले विपणिफलके उत्पादं स्पष्टं सुपरिचेयं च कर्तुम् इति अस्य लक्ष्यम् अस्ति।
The Recognition
About the A' Design Award सुवर्णपुरस्कारः
Prakrishi शुष्कफल-वेष्टनम् A' Design Award सुवर्णपुरस्कारस्य विजेता अस्ति; अयम् अपरिमितं प्रतिष्ठितः सम्मानः प्रथमश्रेणीयेभ्यो विस्मयजनकेभ्य उत्कृष्टेभ्यश्चाभिकल्पेभ्यो दीयते। सुवर्णविजेतारोऽत्यन्तं नवोन्मेषिन्यो गहनदूरदर्शिन्यस्तेजोभिश्चक्षुराकर्षिण्यश्च सृष्टयः सन्ति, याः स्वाभिकल्पकानां प्रतिभां प्रज्ञां कौशलं च प्रतिबिम्बयन्ति। Prakrishi शुष्कफल-वेष्टनम् सर्वाधिकप्रशंसितः प्रवृत्तिनिर्माता स्मारकीय आविष्कारो भविष्यतीति प्रत्याशा क्रियते, योऽभूतपूर्वं मूल्यं ददाति। A' Design Award सुवर्णपुरस्कारं जितवद् एतद् अभिकल्पकार्यं दर्शनीया आदृता परियोजना अस्ति, या कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा महता लाभेन विस्तारयति। Prakrishi शुष्कफल-वेष्टनम् तीव्राः कामना उद्बोधयति, उत्साहं जनयति, सृजनशीलताम् उत्साहयति, अस्मान् मोहयति च।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
- Dimensions & Packaging
- Width 140mm X Height 210mm
- Tags
- Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
- Production Technology
- Swiss Pack Zip Lock Packaging With 4 Color Printing
- Design Challenge
- Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
- Project Duration
- The project started in July 2020 in India and finished in December 2020 in India
- Operation Flow
- Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
- Patents
- None
- Team Members
- Vishal Vora and Team
- Image Credits
- Vishal Vora and Team
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