Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः by Yu Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award रजतपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
रजतम्आलेखिका· 2021
Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः
by Yu Pan
Client: MET Creative Brand
A' Design Award रजतपुरस्कारः Winner in आलेखिका Category
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The Design
About Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः
पुस्तकपाठः: क्विशान् बुद्धिमत्पाकशाला चीनदेशस्य वूशीनगरे स्थितस्य भोजनस्थानस्य कृते निर्मितः एकः दृश्यपरिचयः अस्ति। अयं परिचयः स्थानीयभोजनसंस्कृतिं, नगरस्य इतिहासं, अन्तर्जालविषयांश्च एकस्मिन् ब्राण्ड्-व्यवस्थायां संयोजयति। लाञ्छनं तथा विन्यस्तं पुनरावर्तितं च यत् प्रबलमान्यतायुक्तं ब्राण्ड्-आकृतिं निर्मायते। गिङ्ग्को-वृक्षः, चटकः, मेघश्च मूलतत्त्वरूपेण प्रयुक्ताः सन्ति। गिङ्ग्को-वृक्षः दीर्घकालीनां चीनसंस्कृतिं सूचयति, चटकः याङ्ग्त्सी-नद्याः दक्षिणस्थं प्रदेशं, मेघश्च प्रकृतिं सूचयति। एषा परियोजना १७७० वर्गमीटर्-परिमितं क्षेत्रं व्याप्नोति, २०१९ तमे वर्षे च समाप्ता।
The Recognition
About the A' Design Award रजतपुरस्कारः
Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Cuishan Intelligent Kitchen मुख्यकार्यम्: भोजनालयस्य दृश्यपरिचयः बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Team Members
- Yu Pan
Hong Zhang - Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
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