I Love You From Afar सामाजिकम् by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्यपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्विज्ञापनम्· 2021
I Love You From Afar सामाजिकम्
by Alvaro Gonzalez and Renato Galecio
Client: Inbrax
A' Design Award कांस्यपुरस्कारः Winner in विज्ञापनम् Category
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The Design
About I Love You From Afar सामाजिकम्
महामार्यारम्भे यदा चिलीदेशे सर्वे जनाः प्रतिबन्धे आसन्, सर्वाणि मिनिसो-भाण्डागाराणि च निरुद्धानि आसन्, तदा स्वस्य प्रेक्षकसमुदायस्य प्रति प्रतिबद्धतां निर्वाहयितुम् "दूरात् त्वां प्रेमामि" इत्याख्यम् अभियानं निर्मितम्, यत् पूर्णतया अन्तर्जालेन सम्पादितम्, येन बद्धावस्थायां तेषां ग्राहकाणां मनोरञ्जनार्थं सहस्राणि विचाराः प्रदत्ताः।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
I Love You From Afar सामाजिकम् A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। I Love You From Afar सामाजिकम् अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। I Love You From Afar सामाजिकम् अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
- Dimensions & Packaging
- Stories, Posts, Carrousels
- Tags
- Inbrax, Miniso, Chile, I Love You From Afar
- Production Technology
- Social Media, Vectorial Illustrations, Illustrator
- Design Challenge
- The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
- Research
- Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
- Inspiration
- Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
- Project Duration
- We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
- Patents
- Miniso, Inbrax
- Team Members
- Pedro Antolín
Pancho González
Renato Galecio
Álvaro González - Image Credits
- Miniso, Inbrax
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