Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम् by Fourdigit Vietnam Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award रजतपुरस्कारः in जालपृष्ठ एवं जाल अभिकल्पना Competition Category.
रजतम्जालम्· 2022
Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम्
by Fourdigit Vietnam Co., Ltd.
Client: Becamex Tokyu Co., Ltd
A' Design Award रजतपुरस्कारः Winner in जालम् Category
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The Design
About Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम्
पुस्तकपाठः: तोक्यु गार्डन सिटी इति विएतनामदेशस्य बिन्ह ड्युओङ्ग नवनगरे नागरिकविकासप्रकल्पस्य दृश्यपरिचयः जालपृष्ठं च वर्तते। एतद् आकल्पनं "सदा नवीनम्" इति नगरविषयकम् आधारीकृत्य निर्मितम्। सूक्ष्मरेखाः नवीनतां प्रकाशयन्ति, स्थूलरेखाश्च वृद्धिं प्रकाशयन्ति, एवं जापानी-विएतनामी-आकल्पनं संयोजयन्ति। इदं जालपृष्ठं विएतनामी-आङ्ग्ल-जापानीभाषासु नगरविषयकं मौलिकसूचनां लेखांश्च प्रस्तौति। एतत् स्थलं React इत्यनेन शीर्षकरहितविषयप्रबन्धनप्रणाल्या च निर्मितम्, अतः नवीकरणानि सरलानि तिष्ठन्ति। सचेतनचित्राणि स्थिरसूचयश्च कस्मादपि पृष्ठात् प्रयोक्तॄन् मार्गदर्शयन्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Tokyu Garden City मुख्यकार्यम्: दृश्यपरिचयः, जालपृष्ठम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
- Dimensions & Packaging
- The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
- Tags
- Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
- Production Technology
- We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user. - Design Challenge
- In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam. - Research
- We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
- Inspiration
- Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
- Project Duration
- The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
- Operation Flow
- To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
- Team Members
- - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan
- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung
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