Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award लौहपुरस्कारः in सीमित संस्करण एवं विशिष्ट अभिकल्पना Competition Category.
लौहम्सीमित संस्करणम्· 2023
Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग
by PepsiCo Design and Innovation
A' Design Award लौहपुरस्कारः Winner in सीमित संस्करणम् Category
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The Design
About Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग
पेप्सी ब्लैक x डिजिटल शंघाई FW शंघाई फैशन सप्ताहस्य कृते निर्मितं सीमित-संस्करण पेय-पैकेजिंग अस्ति। एतत् पैकेजिंग आयोजनस्य विषयवस्तु "अभिनवप्रकृतेः उद्भवः" इति प्रतिबिम्बयति। एका वर्णरञ्जिता वलयी पेप्सी-चिह्नं परिवेष्टयति, चित्रं च एकस्यां दिशि प्रसारितं भूत्वा काल-आकाशयोः विस्तारं सूचयति। गुलाबी-हरितवर्णयुक्ताः विखण्डित-वर्णखण्डाः कृष्णवर्णीयपृष्ठभूमौ स्थापिताः सन्ति, येन साहसिकं बहुस्तरीयं च दर्शनं जायते। अध्यारोपित-प्रसारित-चित्राणि डिजिटल-त्रुटि-प्रभावं (glitch effect) सृजन्ति, यत् आभासिक-वास्तविकयोः सम्मेलनं अभिव्यनक्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Pepsi Black x Digital Shanghai FW पेय-पैकेजिंग स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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