Nunn Bush त्रिआयामी उत्पाद सञ्चलनम् by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in चलचित्र, दृश्यश्रव्य एवं सचेतन अभिकल्पना Competition Category.
रजतम्चलचित्रम्· 2023
Nunn Bush त्रिआयामी उत्पाद सञ्चलनम्
Client: Morgan Studio
A' Design Award रजतपुरस्कारः Winner in चलचित्रम् Category
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The Design
About Nunn Bush त्रिआयामी उत्पाद सञ्चलनम्
अयं प्रकल्पः उत्पादस्य सर्वान् विशेषान् आनन्दप्रदेन सूचनात्मकेन च रीत्या, परन्तु कष्टप्रदेन विना, प्रदर्शयितुं निर्मितः। उद्देश्यः पादुकायाः निर्माणसंरचनां प्रदर्शयितुम् आसीत्। प्रेरणा तत्त्वेषु शोधनात् प्राप्ता, यानि उत्पादस्य प्रतिनिधित्वं कर्तुं शक्नुवन्ति, यथा प्रकृतिः सह सर्वैः वर्णैः मनोभावैश्च। पादुका छायाचित्राणाम् आधाररूपेण कठिनसतह-त्रिआयामी-प्रतिरूपण-तकनीकानां च उपयोगेन प्रतिरूपिता। प्रतिरूपणार्थं रचयितृभिः सी४डी सॉफ्टवेयरः उपयुक्तः। सर्वाणि पटलानि चर्मपटलस्य फोटोशॉप-कूर्चानां च उपयोगेन निर्मितानि। व्हीरे चित्रीकरणार्थं हौडिनी च अनुकरणार्थम् उपयुक्तौ।
The Recognition
About the A' Design Award रजतपुरस्कारः
Nunn Bush त्रिआयामी उत्पाद सञ्चलनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Nunn Bush त्रिआयामी उत्पाद सञ्चलनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Nunn Bush त्रिआयामी उत्पाद सञ्चलनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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