Jotape 3D Duo मुख्यकलाप्रतिमा by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award रजतपुरस्कारः in संगणकचित्रकला, त्रिमित प्रतिरूपण, विन्यास एवं प्रतिपादन अभिकल्पना Competition Category.
रजतम्संगणकचित्रकला· 2023
Jotape 3D Duo मुख्यकलाप्रतिमा
Client: Morgan Studio
A' Design Award रजतपुरस्कारः Winner in संगणकचित्रकला Category
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- Verified Award Winner
- Verify Award Status for #150593
The Design
About Jotape 3D Duo मुख्यकलाप्रतिमा
अस्य कल्पना आसीत् तादृशं चित्रं निर्मातुम् यत् उत्पादस्य सर्वान् विशेषान् दृश्यतत्त्वैः यथा उपधानेन फेनेन च समानयति, येन उत्पादस्य आवश्यका मृदुताभूतिः प्रदीयते। प्रेरणा दैनन्दिनसामान्यसामग्रीभ्यः आगता। प्लवमानतत्त्वानि मृदुवृत्ताकारैः मृदुतालघुत्वयोः अनुभूतिं समानयन्ति। यद्यपि एतत् सरलं प्रतिनिधानम् आसीत्, फलं सामान्येभ्यः भिन्नं किञ्चित् चिन्तितम् आसीत्। महत्तमः आह्वानः आसीत् यत् केषाञ्चित् तत्त्वानां पृष्ठसंरचनानाञ्च माध्यमेन उत्पादस्य आवश्यकः अनुभूतिः प्राप्यताम्।
The Recognition
About the A' Design Award रजतपुरस्कारः
Jotape 3D Duo मुख्यकलाप्रतिमा A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Jotape 3D Duo मुख्यकलाप्रतिमा अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Jotape 3D Duo मुख्यकलाप्रतिमा बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
- Dimensions & Packaging
- 5000 x 5000px 300dpi
- Tags
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
- Project Duration
- 2 months, Franca, Brazil
- Team Members
- Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan
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