Gatorade Fuel Rover बोतल-भण्डारण-शकटिका by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्यपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्विज्ञापनम्· 2023
Gatorade Fuel Rover बोतल-भण्डारण-शकटिका
by PepsiCo Design and Innovation
A' Design Award कांस्यपुरस्कारः Winner in विज्ञापनम् Category
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The Design
About Gatorade Fuel Rover बोतल-भण्डारण-शकटिका
गेटोरेड फ्यूल-रोवर क्रीडा-दल-कर्मचारिणां कृते चलद्-बोतल-भण्डारण-प्रणाली अस्ति। फ्यूल-रोवर क्रीडा-क्षेत्रस्य परितः बहुसंख्यक-क्रीडक-बोतलानां भण्डारणं परिवहनं च करोति। आधारे स्थितः भण्डारण-पेटकः अतिरिक्त-बोतल-वाहकं, हिमं, सामग्रीं संगृहीतं मालिन्यं वा धारयितुं शक्नोति। पृष्ठभागे स्थितं उपयोगि-फलकं त्रीणि भण्डारण-थैलानि वहति, यानि प्रशिक्षण-सामग्र्यर्थं आहार-विशेषज्ञ-सामग्र्यर्थं वा स्थिरतया बध्यन्ते। एतत् अभिकल्पनं कर्मचारिणः स्वशरीरे वस्तूनि वहनात् मुक्तान् करोति, सीमारेखायाः अनुदिशं सुगमं गमनं च साधयति। फ्यूल-रोवर पूर्वतनं बोतल-भण्डारण-अभिकल्पनं नवीकरोति।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Gatorade Fuel Rover बोतल-भण्डारण-शकटिका A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Gatorade Fuel Rover बोतल-भण्डारण-शकटिका अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Gatorade Fuel Rover बोतल-भण्डारण-शकटिका अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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