Hernuta Day शुष्कफलानां पैकेजिंग by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्यपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
कांस्यम्संवेष्टनम्· 2024
Hernuta Day शुष्कफलानां पैकेजिंग
Client: Hernuta Day
A' Design Award कांस्यपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Hernuta Day शुष्कफलानां पैकेजिंग
डिज़ाइनकृते आवरणे श्रीहर्नुटामहोदयस्य चरित्रम् अस्य आवरणस्य अद्वितीयविशेषतानां मध्ये एकम् अस्ति, यः मेवानां जगति साहसिकः पात्रः। डिज़ाइनस्य अन्यविशेषतासु आवरणडिज़ाइनस्य सरलता (श्वेतपृष्ठभूमौ उत्पादस्य वास्तविकप्रतिबिम्बं श्यामश्वेतप्रतिबिम्बेन कल्पनारूपेण प्रयुज्य) अन्तर्भवति। प्रत्येकम् आवरणं साहसकथां कथयति तथा च समकाले गतिशीलानि विशिष्टानि च आवरणानि दृश्यन्ते।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Hernuta Day शुष्कफलानां पैकेजिंग A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Hernuta Day शुष्कफलानां पैकेजिंग अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Hernuta Day शुष्कफलानां पैकेजिंग अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
- Dimensions & Packaging
- All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
- Tags
- Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
- Production Technology
- The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
- Design Challenge
- Creating an attractive character with high capabilities that will surprise the viewer with activities.
- Research
- Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging. - Inspiration
- Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
- Project Duration
- The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
- Operation Flow
- Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
- Image Credits
- All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani
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