Hearing Extraordinary Dream लोगो by Qiuyu Li is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्यपुरस्कारः in आलेखिका, चित्रण एवं दृश्य सम्प्रेषण अभिकल्पना Competition Category.
कांस्यम्आलेखिका· 2024
Hearing Extraordinary Dream लोगो
by Qiuyu Li
Client: Hearing Extraordinary Dream Inc.
A' Design Award कांस्यपुरस्कारः Winner in आलेखिका Category
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- Verified Award Winner
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The Design
About Hearing Extraordinary Dream लोगो
श्रवण असाधारण स्वप्न लोगो चीनी अक्षरों की चित्रलिपि प्रकृति का पूर्णतः उपयोग करता है। संगीत सम्बन्धित कंपनी के लोगो डिजाइन हेतु केन्द्रीय संकल्पना ध्वनि एवं श्रव्य स्रोतों के परितः थी। पाठ्य तत्वों को कर्ण तथा ध्वनि तरङ्गों को प्रतीकित करने वाले दृश्य तत्वों का उपयोग करके निर्मित किया गया। चित्रलिपि अक्षरों की विशेषताओं को समाविष्ट करते हुए, लक्ष्य एक इमोजी सदृश लोगो प्रकार का सृजन करना था, जिससे लोग चीनी अक्षरों को पढ़े बिना भी कंपनी के व्यवसाय को कुछ सीमा तक समझ सकें।
The Recognition
About the A' Design Award कांस्यपुरस्कारः
Hearing Extraordinary Dream लोगो A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Hearing Extraordinary Dream लोगो अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Hearing Extraordinary Dream लोगो अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters. This inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo, combining the rich history of Chinese characters with the music industry.
- Dimensions & Packaging
- The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
- Tags
- Design, Typography, Logo, Logo Type.
- Production Technology
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
- Design Challenge
- The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
- Research
- Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
- Inspiration
- Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
- Project Duration
- The project started in January 2023 in Osaka Japan and finished in May 2023.
- Operation Flow
- This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
- Patents
- Copyrights belong to QiuYu Li, 2023.
- Team Members
- QiuYu Li
- Image Credits
- Image #1: Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #2: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #3: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #4: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Image #5: Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
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