Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम् by New Taipei City Government is a highly esteemed winner of the very prestigious 2026 A' Design Award लौहपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
लौहम्विज्ञापनम्· 2026
Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम्
Client: New Taipei City Government
A' Design Award लौहपुरस्कारः Winner in विज्ञापनम् Category
- 4,218
- Verified Award Winner
- Verify Award Status for #174577
The Design
About Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम्
वान्जिन्-अझेलिया इति उत्तर-ताइवान-देशस्य वसन्त-पुष्पोत्सवस्य कृते ब्राण्ड-उत्सव-प्रवर्धन-अभियानम् अस्ति। "लेट्स् गो ब्लूम्" इति विषयेण युक्तं २०२५ संस्करणं जिन्शान्-वान्लि-प्रदेशयोः त्रिषु उद्यानेषु प्रसृतम् आसीत्, यत् ३० हेक्टेयर्-परिमितं क्षेत्रं प्रायः १,००,००० पादपैः आच्छादितवत्। जिन्शान्-नगरे २२ दुर्लभ-अझेलिया-प्रकारैः युक्तं पुष्पकला-हरितगृहं, बृहत्-कला-संस्थापनानि, एकः अभिकल्पना-स्पर्धा च आयोजिताः। वान्लि-नगरे पुष्पसेतुः, झेन्-उद्यानं, २३,००० अझेलिया-पादपैः रोपितः पुष्पमार्गश्च प्रदर्शिताः। सायंकालीन-प्रकाश-प्रदर्शनानि, विपणयः, कार्यशालाः, मार्गदर्शित-भ्रमणानि च स्थानीय-कृषिं पर्यटनं च समर्थितवन्ति।
The Recognition
About the A' Design Award लौहपुरस्कारः
Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। Wanjin Azalea ब्राण्ड-उत्सव-प्रवर्धनम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
- Dimensions & Packaging
- Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
- Tags
- Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
- Production Technology
- Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
- Design Challenge
- The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
- Research
- Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
- Inspiration
- The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
- Project Duration
- The project finished in March 2025 in Taiwan.
- Operation Flow
- The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
- Team Members
- New Taipei City Government
- Image Credits
- New Taipei City Government
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
