Huy Nguyen Tran इत्यनेन कृतं Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना इति विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना प्रतियोगितावर्गे 2026 A' Design Award कांस्यपुरस्कारः इत्यस्य अत्यन्तं प्रतिष्ठितः विजेता अस्ति।
कांस्यम्विज्ञापनम्· 2026
Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना
कर्तृ Huy Nguyen Tran
ग्राहकः: Huong
विज्ञापनम् वर्गे A' Design Award कांस्यपुरस्कारः विजेता
सत्यापितपुरस्कारविजेता
#178292 कृते पुरस्कारस्थितिं सत्यापयतुपरिकल्पना
Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना विषये
हुओंग् इति समकालीनस्य वियतनामदेशीयस्य धूपब्राण्डस्य कृते ब्राण्डिंग् तथा वेष्टन-अभिकल्पना-परियोजना अस्ति। इयम् अभिकल्पना पितृपूजां नवीनपीढीनां कृते शान्तेन्द्रियानुभवरूपेण अनुष्ठानत्वेन पुनर्व्याख्याति। वर्णाः पञ्चमहाभूतानुसारं सन्ति, वेष्टनसंरचना च षड्दिक्सामरस्यात् पारम्परिकात् त्रिकक्षगृहात् च व्युत्पन्ना अस्ति। अस्मिन् समुच्चये षट्कोणीया मुख्यपेटिका, षट् आन्तरिकधूपपेटिकाः, द्वे धूपाधारे मुद्रितसामग्र्यः च अन्तर्भवन्ति। गॅप् इति नामकं सहयोगिजालपुटं तदेव दृश्यतन्त्रं विस्तारयति, येन आगन्तुकाः स्वच्छायातः निर्मितैः पितृप्रतिच्छायाभिः सह अन्तःक्रियां कर्तुं शक्नुवन्ति।
मान्यता
A' Design Award कांस्यपुरस्कारः विषये
Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना A' Design Award कांस्यपुरस्कारस्य विजेता अस्ति; अयम् उच्चप्रतिष्ठितः सम्मानः सृजनशीलतया उद्भावनकौशलेन तीक्ष्णप्रज्ञया च विशिष्टेभ्य उत्कृष्टेभ्योऽभिकल्पेभ्यो दीयते। कांस्यविजेतारः प्रचुरकौशलयुक्ता उल्लेखनीयतया सृजनशीलाश्च शिल्पकृतयः सन्ति, याः स्वाभिकल्पकानां विपुलम् अनुभवं कल्पनाशक्तिं साधनसम्पन्नतां च प्रमाणयन्ति। Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना अत्यन्तं मूल्यवान् प्रशंसितः प्रियश्च पदार्थः, उल्लेखनीयतया व्यावसायिको नवोन्मेषयुक्तश्च भविष्यतीति प्रत्याशा क्रियते। A' Design Award कांस्यपुरस्कारं जितवद् एतद् अभिकल्पकार्यं कलाविज्ञानाभिकल्पप्रौद्योगिकीनां श्रेष्ठतमाः पद्धतीः समावेशयति सूक्ष्मांशेषु ध्यानाच्च उत्कृष्टम् अस्ति। Huong Incense ब्राण्ड-परिचयः, वेष्टन-अभिकल्पना अस्माकम् आवश्यकताः सुन्दरं पूरयति, कामनाः स्पृशति, भावान् मोहयति, जिज्ञासां चाकर्षयति।
परिकल्पनायाः पृष्ठतः
सम्वादसामग्री
परिकल्पकेन प्रदत्ताः श्रेयसि, दलसदस्याः तान्त्रिकविवरणानि च।
- अद्वितीयगुणाः
- Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
- आयामाः एवं सम्पुटीकरणम्
- The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
- सूचकशब्दाः
- Renovative, Original, Respect, Nostalgic, Mythical
- उत्पादनप्रौद्योगिकी
- We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
- परिकल्पना-आह्वानम्
- The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
- अनुसन्धानम्
- This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
- प्रेरणा
- Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
- परियोजनाकालः
- The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
- प्रचालनप्रवाहः
- The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.
The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion. - एकस्वानि
- Huong 2025, Vietnam
All right reserved - दलसदस्याः
- Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh - चित्रश्रेयः
- Huong 2025, Vietnam
All right reserved
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