Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम् by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award रजतपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
रजतम्विज्ञापनम्· 2026
Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम्
Client: tacto Inc.
A' Design Award रजतपुरस्कारः Winner in विज्ञापनम् Category
Verified Award Winner
Verify Award Status for #180975The Design
About Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम्
मोबिलिटी फ्यूचर विदिन रीच इति भाविगमनशीलताविषयकस्य शैक्षिकभ्रमणकार्यक्रमस्य कृते निर्मितं ब्रैण्ड-सम्प्रेषण-कार्यक्रमम् अस्ति। अस्य केन्द्रबिन्दुः फाइन् फ्लूट् नामकेन पिष्टफलकेन (कार्डबोर्ड्) निर्मितः विशालः दृश्यरूपकः (डायोरामा) अस्ति, यस्य उच्चता १०३० मि.मी., विस्तारः १४५६ मि.मी., गभीरता च ५०० मि.मी. अस्ति। प्रत्येकं भागं लेसर्-यन्त्रेण छिन्नं ततः हस्तेन संयोजितम्। अन्तःक्रियात्मकैः यन्त्रविधानैः वाहनानि चलन्ति, भवनानि प्रकाशन्ते, नगरं च प्रकाशेन ध्वनिना गत्या च प्रतिक्रियां करोति। पुनश्चक्रीकरणयोग्यं सामग्रीद्रव्यं स्थिरताविषयं समर्थयति, बालकाश्च क्रीडाद्वारा भाविगमनशीलतां कल्पयितुं साहाय्यं प्राप्नुवन्ति।
The Recognition
About the A' Design Award रजतपुरस्कारः
Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Mobility Future Within Reach ब्रैण्ड-सम्प्रेषणम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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