SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम् by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award रजतपुरस्कारः in आभ्यन्तर अवकाश एवं प्रदर्शनी अभिकल्पना Competition Category.
रजतम्आभ्यन्तरम्· 2017
SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम्
by Prism Design
Client: Prism Design
A' Design Award रजतपुरस्कारः Winner in आभ्यन्तरम् Category
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The Design
About SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम्
सुगरलेडी नामिका इयं चीनदेशस्य शंघाई-नगरे स्थितस्य महिला-वस्त्र-ब्रैण्ड्-हेतोः निर्मिता एका अस्थायी-विपणि-आन्तरिक-रचना अस्ति। शर्करा-स्फटिकः मुख्यविषयत्वेन प्रयुक्तः, येन आन्तरिक-रचना ब्रैण्ड्-नाम्ना सह सम्बद्धा भवति। प्रत्येकं प्रदर्शन-कोष्ठं इस्पात-ढांचेन निर्मितं, यत् औद्योगिक-नैलॉन्-पत्रेण आवृतम् अस्ति। ६०० गुणित ६०० मिलिमीटर-परिमाणस्य एल्.ई.डी.-फलकानि कोष्ठानि अन्तः प्रकाशयन्ति, तेन प्रत्येकं एकक-कोष्ठं मृदुतया द्योतते। कोष्ठानि सरलानि लघूनि च सन्ति, अतः तानि संयोजयितुं, स्थानान्तरयितुं, पुनः विविधप्रकारेण संयोजयितुं च शक्यन्ते। सम्पूर्णं क्षेत्रफलं ६ गुणित १० मीटर-परिमाणम् अस्ति, यत्र वस्त्र-परीक्षण-कक्षः अपि अन्तर्भवति।
The Recognition
About the A' Design Award रजतपुरस्कारः
SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। SugarLady Ladies Brand Pop-up Store अस्थायी-विपणि आन्तरिक अभिकल्पनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Team Members
- Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI - Image Credits
- Photographer:MAKOTO ADACHI
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