Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम् by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award रजतपुरस्कारः in संवेष्टन अभिकल्पना Competition Category.
रजतम्संवेष्टनम्· 2017
Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम्
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
A' Design Award रजतपुरस्कारः Winner in संवेष्टनम् Category
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The Design
About Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम्
सार्डिनियायाः एकस्मिन् ऐतिहासिके मद्यनिर्माणशालायां १९७० वर्षात् आरभ्य 'क्लासिक्स' द्राक्षारसश्रेण्याः पट्टिकानां पुनर्रूपाङ्कनं कृतम् अस्ति। नवीनपट्टिकानाम् अध्ययनेन संस्थया अनुसरणीयया परम्परया सह सम्बन्धं संरक्षितुम् इष्टम् आसीत्। पूर्वपट्टिकाभ्यः भिन्नतया द्राक्षारसाणाम् उच्चगुणवत्तया सह सुसंवादि साभिजात्यस्पर्शं दातुं कार्यं कृतम्। पट्टिकाणां कृते ब्रेल-प्रविध्या सह कार्यं कृतं यत् भारं विना साभिजात्यं शैलीं च प्रयच्छति। पुष्पसंरचना उसिनिस्थितायाः सान्ता-क्रोचे-गिरिजाघरस्य समीपस्थसंरचनायाः आलेखिकविस्तारणे आधारिता अस्ति यत् संस्थायाः प्रतीकचिह्नम् अपि वर्तते।
The Recognition
About the A' Design Award रजतपुरस्कारः
Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम् A' Design Award रजतपुरस्कारस्य विजेता अस्ति; अयम् अत्यसाधारणतया प्रतिष्ठितः सम्मानः सर्वोच्चश्रेणीयेभ्यः सुन्दरेभ्यः प्रभावशालिभ्यश्चाभिकल्पेभ्यो दीयते। रजतविजेतारोऽतितेजस्विन्योऽत्यन्तं सृजनशीलाश्च कृतयः सन्ति, ताः स्वाभिकल्पकानाम् उत्कृष्टां विशेषज्ञतां प्रतिभां सूक्ष्मप्रज्ञां च प्रदर्शयन्ति। Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम् अद्भुतं प्रदर्शनीयं कार्यम् उल्लेखनीयतया व्यावसायिकं गम्भीरनवोन्मेषयुक्तं च भविष्यतीति प्रत्याशा क्रियते। A' Design Award रजतपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् अतीवोल्लेखनीयः प्रशंसित आविष्कारोऽस्ति, यो लाभं ददाति कलाया विज्ञानस्याभिकल्पस्य प्रौद्योगिक्याश्च सीमा विस्तारयति च। Vinicola Cherchi द्राक्षारसपट्टिका-अभिकल्पनम् बहुभिरीर्ष्यमाणा सृष्टिरस्ति, या कामना उद्बोधयति, सकारात्मकभावान् आनयति, विस्मयस्य आश्चर्यस्य च स्फुलिङ्गान् प्रज्वालयति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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