MAU Vegas 2019 आयोजनम् by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award लौहपुरस्कारः in विज्ञापन, विपणन एवं सम्प्रेषण अभिकल्पना Competition Category.
लौहम्विज्ञापनम्· 2020
MAU Vegas 2019 आयोजनम्
Client: Houndstooth
A' Design Award लौहपुरस्कारः Winner in विज्ञापनम् Category
Verified Award Winner
Verify Award Status for #88163The Design
About MAU Vegas 2019 आयोजनम्
Mobile Apps Unlocked अथवा MAU Vegas विश्वस्य प्रमुखतमः मोबाइल्-अनुप्रयोग-समारोहः अस्ति। अयं Silicon Valley तः Spotify, Tinder, Lyft, Bumble, MailChimp इत्यादीनि महान्तानि ब्राण्ड्-संस्थानि आकर्षति। Houndstooth इति संस्थायै २०१९ वर्षे सम्पूर्णसमारोहस्य दृश्यस्वरूपस्य डिजिटल्-उपस्थितेश्च संकल्पनं, डिज़ाइनं, निष्पादनञ्च कर्तुं दायित्वं प्रदत्तम् आसीत्। यतः समारोहः प्रौद्योगिकी-क्षेत्रे सीमानां विस्तारं प्रयतते, तैः तादृशं व्यवस्थां डिज़ाइन् कृतवन्तः या दृश्यैः तत् प्रतिनिधानं कर्तुं शक्नोति तथा च प्रेक्षकगणं सम्पूर्णतया अनुभवे निमग्नं करोति।
The Recognition
About the A' Design Award लौहपुरस्कारः
MAU Vegas 2019 आयोजनम् A' Design Award लौहपुरस्कारस्य विजेता अस्ति; इदं प्रतिष्ठितं मान्यताप्रदानं तेभ्य उत्तमेभ्योऽभिकल्पेभ्यो दीयते ये सुनिर्मितेभ्यः सृष्टिभ्योऽपेक्षिताः व्यावसायिकीः औद्योगिकीश्चावश्यकताः पूरयन्ति। लौहविजेतारः स्वनिर्मातॄणां महत् कौशलम्, उच्चां विशेषज्ञताम्, विशेषज्ञोचितां बोधशक्तिं सृजनसामर्थ्यं च प्रदर्शयन्ति। MAU Vegas 2019 आयोजनम् अत्यन्तं मूल्यवती प्रशंसिता प्रिया च सृष्टिर्व्यावहारिका नवोन्मेषयुक्ता च भविष्यतीति प्रत्याशा क्रियते। A' Design Award लौहपुरस्कारं जितवद् एतद् अभिकल्पकार्यम् उद्योगस्य श्रेष्ठतमाः पद्धतीः समन्वयति ज्ञानेन प्रतिभया च संयुक्तानि सक्षमप्राविधिकलक्षणानि च धारयति। MAU Vegas 2019 आयोजनम् स्वसूक्ष्मसमीक्षायाः कारणाद् आद्रियते जीवनस्तरसुधारम् अर्पयितुं च निर्मितम् अस्ति, यद् विश्वम् उत्तमतरं स्थानं कर्तुं साहाय्यं करोति।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
- Tags
- neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
- Production Technology
- The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
- Design Challenge
- The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
- Research
- Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
- Inspiration
- The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
- Project Duration
- The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
- Operation Flow
- The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
- Team Members
- Shyamlee Jagtap
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