Shiwanyubingshao ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Shiwanyubingshao ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ
Client: Guangdong Shiwan Baijiu Group Co., Ltd
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #100378The Design
About Shiwanyubingshao ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ
ᱥᱷᱤᱣᱟᱱᱭᱩᱵᱤᱝᱥᱟᱣ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱪᱤᱱᱤ ᱞᱤᱠᱩᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱤᱧ ᱮᱱᱮᱡ, ᱢᱤᱫᱴᱟᱝ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱᱤ ᱮᱱᱮᱡ, ᱤᱱᱟᱹ ᱢᱩᱬ ᱧᱮᱞ ᱯᱟᱦᱴᱟ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱮᱫᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱦᱮᱸᱫᱮ ᱴᱷᱟᱸᱴᱩ ᱥᱯᱨᱮ ᱠᱟᱛᱮ ᱠᱚᱴᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱫᱚ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱᱤ ᱫᱟᱠᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱥᱚᱱᱟ ᱪᱚᱸᱛᱚᱭ ᱥᱟᱡᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱦᱮᱸᱫᱮ ᱟᱹᱰᱤ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱴᱟᱢᱯᱤᱝ ᱠᱟᱹᱢᱤ ᱛᱮ ᱠᱟᱹᱢᱤ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱝ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱥᱤᱧ ᱵᱚᱦᱚᱠ ᱫᱚ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱥᱟ ᱠᱷᱩᱞᱟᱹ ᱞᱮᱠᱷᱟᱱ ᱥᱤᱧ ᱵᱚᱦᱚᱠ ᱨᱮᱭᱟᱜ ᱨᱚᱸ ᱧᱮᱞᱚᱜᱼᱟ ᱟᱨ ᱧᱩ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱢᱤ ᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱨᱤᱛᱤᱨᱤᱣᱟᱡ ᱨᱮᱭᱟᱜ ᱟᱹᱴᱤᱨ ᱦᱟᱛᱟᱣᱚᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shiwanyubingshao ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shiwanyubingshao ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱞᱤᱠᱩᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
- Tags
- Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
- Production Technology
- The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
- Design Challenge
- The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
- Research
- This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
- Inspiration
- The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
- Project Duration
- The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
- Operation Flow
- The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
- Team Members
- Design director: Zhang Zhipeng, designer: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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