Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ)

Press Kit

Unique Properties

Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.

Tags

Packaging, Beverage

Inspiration

COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.