PepsiCo Design and Innovation ᱫᱟᱨᱟᱭ ᱛᱮ Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱧᱩᱛᱩᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱫᱟ

ᱛᱩᱨᱩᱛ ᱯᱟᱴᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ

ᱠᱚᱢᱚ, ᱤᱴᱟᱞᱤ, 23 ᱮᱯᱨᱤᱞ, 2021 /DesignNewswire/ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱧᱩᱛᱩᱢ Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱤᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱮᱢ ᱟᱠᱟᱫᱟ, A' Design Award & Competition ᱡᱟᱱᱟᱣ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱯᱷᱟᱭᱥᱟᱞᱟ ᱫᱚ 2020 - 2021 A' Design Award & Competition ᱟᱠ ᱵᱷᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱜᱚᱯᱚᱱ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱯᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱥᱮᱸᱫᱨᱟ ᱨᱮ ᱢᱩᱞᱠᱤᱭᱟᱝ ᱟᱠᱟᱫ ᱠᱚᱣᱟ.

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱫ ᱨᱮ

A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱮᱢᱟᱠᱟᱱᱟ᱾ A' Design Awards ᱫᱚ ᱱᱚᱶᱟ ᱥᱚᱢᱟᱱ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱠᱚ ᱟᱨ ᱥᱚᱢᱟᱡ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱢᱤ ᱮᱢ ᱠᱚ᱾

Pepsi Chinas People Daily New Media ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ (ᱵᱮᱣᱚᱨᱮᱡ ᱠᱮᱱ) ᱵᱤᱥᱚᱭ ᱨᱮ

ᱮᱣᱨᱤᱰᱮ ᱦᱤᱨᱚᱡᱽ (Everyday Heroes) ᱫᱚ ᱢᱤᱫ ᱩᱭᱦᱟᱹᱨ ᱡᱚᱜᱟᱣ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱮᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱣᱟᱜ ᱯᱟᱸᱛᱮ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱮᱯᱥᱤ (Pepsi) ᱞᱟᱹᱜᱤᱫ ᱪᱟᱭᱱᱟ ᱨᱮᱱᱟᱜ ᱯᱤᱯᱩᱞᱥ ᱰᱮᱭᱞᱤ (People's Daily) ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱢᱤᱰᱤᱭᱟ ᱵᱤᱵᱷᱟᱜ ᱥᱟᱶ ᱢᱤᱫᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱠᱚ ᱠᱮᱱ ᱠᱚ ᱫᱚ COVID-19 ᱢᱟᱦᱟᱢᱟᱨᱤ ᱚᱠᱛᱚ ᱨᱮ ᱟᱠᱚᱣᱟᱜ ᱟᱹᱛᱩ ᱥᱟᱶᱛᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱚᱲᱮ ᱫᱷᱟᱨ ᱨᱮ ᱠᱟᱹᱢᱤ ᱞᱮᱱ ᱰᱟᱠᱛᱚᱨᱤ ᱠᱟᱹᱢᱤᱦᱚᱲ, ᱠᱟᱹᱢᱤᱦᱚᱲ, ᱥᱮᱣᱟᱛᱮᱭᱟᱜ ᱠᱟᱹᱢᱤᱦᱚᱲ ᱟᱨ ᱡᱤᱱᱤᱥ ᱥᱮᱴᱮᱨᱚᱜ ᱠᱟᱹᱢᱤᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱢᱟᱱ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱮᱣᱨᱤᱰᱮ ᱦᱤᱨᱚᱡᱽ ᱠᱚ ᱢᱟᱱ ᱮᱢᱟᱫ ᱠᱚᱣᱟ ᱟᱨ ᱟᱠᱚᱣᱟᱜ ᱦᱟᱹᱴᱤᱧ ᱠᱟᱹᱢᱤ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱨᱦᱟᱣ ᱩᱫᱩᱜᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱨᱩᱢ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱰᱟᱵᱟ ᱠᱮ ᱥᱟᱨᱦᱟᱣ ᱟᱨ ᱥᱟᱶᱛᱮ ᱢᱟᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱟᱞᱜᱟ ᱦᱚᱲᱢᱚ ᱠᱷᱚᱵᱚᱨ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱫᱟ᱾

ᱢᱟᱱᱟᱨᱟᱝ ᱨᱮᱠᱚᱨᱰ

ᱱᱚᱣᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱟᱨᱟᱭ ᱛᱮ PepsiCo Design and Innovation PepsiCo Design & Innovation ᱠᱷᱚᱱ ᱫᱚ 88 A' Design Award ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱧᱟᱢᱚᱜ ᱦᱩᱭ ᱟᱠᱟᱫᱟ. ᱱᱚᱣᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ A' Design Award & Competition ᱟᱠ 2013 - 2014 ᱟᱨ 2020 - 2021 ᱥᱚᱝᱥᱠᱚᱨᱚᱱ ᱵᱤᱪᱠᱟᱨ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ.

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱵᱟᱵᱚᱫ ᱨᱮ

A' ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱨᱟᱥᱴᱨᱤᱭᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱛᱤᱭᱚᱜᱤᱛᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱩᱱᱤᱭᱟᱸᱨᱮ ᱜᱩᱱᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚᱣᱟᱜ ᱵᱮᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱪᱤᱱᱦᱟᱹᱭ ᱮᱫᱟᱭ᱾ ᱱᱚᱣᱟ ᱫᱚ A' Design Award & Competition ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱜᱽᱨᱟᱯᱷᱤᱠ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ, ᱵᱽᱨᱟᱱᱰᱤᱝ ᱮᱡᱮᱱᱥᱤ ᱠᱚ ᱟᱨ ᱯᱨᱚᱰᱟᱠᱴ ᱛᱮᱭᱟᱨᱠᱟᱨᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱟᱹᱰᱤ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱨᱮ Bottles, Boxes, Cans, Pouches, Tubes ᱟᱨ Cartons ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱫᱚ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ ᱯᱨᱚᱠᱟᱥ ᱟᱠᱟᱱᱟ https://designers.org/sat/dizain-gutu/pekejing

A' Design Award & Competition ᱵᱟᱵᱚᱫ ᱨᱮ

2008 ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱵᱚᱪᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, A' Design Award & Competition ᱫᱚ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ, ᱵᱤᱪᱟᱨᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱟᱱᱟᱨᱟᱝ ᱠᱟᱱᱟ. ᱱᱚᱣᱟ ᱯᱷᱚᱨᱚᱢ ᱫᱚ ᱡᱚᱛᱚ ᱫᱤᱥᱚᱢ ᱠᱷᱚᱱ ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱞᱟᱹᱜᱤᱫ ᱡᱷᱤᱡ ᱠᱟᱱᱟ. ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱥᱚᱢᱟᱡ ᱠᱚ ᱟᱹᱜᱩ ᱵᱟᱹᱲᱦᱟᱣ ᱫᱚ A' Design Award ᱟᱠ ᱯᱟᱨᱚᱯᱠᱟᱨᱤ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱱᱟ, ᱥᱚᱢᱟᱡ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱞ ᱠᱟᱱ ᱵᱮᱥ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ, ᱯᱨᱚᱡᱮᱠᱴ ᱠᱚ ᱟᱨ ᱥᱮᱣᱟ ᱠᱚ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱠᱟᱛᱮ, ᱟᱨ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱢ ᱟᱨ ᱥᱤᱫᱷᱟᱸᱛ ᱞᱟᱹᱜᱤᱫ ᱫᱩᱱᱤᱭᱟᱸ ᱡᱚᱠᱷᱟ ᱥᱮᱪᱮᱫ ᱟᱨ ᱢᱩᱞ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ ᱠᱚ ᱫᱚ ᱥᱟᱶᱛᱟ ᱵᱤᱪᱟᱨ ᱟᱨ ᱜᱚᱯᱚᱱ ᱛᱮ ᱢᱩᱞ ᱟᱠᱟᱱᱟ ᱱᱟᱢᱫᱟᱨᱤ ᱥᱤᱠᱱᱟᱹᱛ ᱦᱚᱲ, ᱰᱤᱡᱟᱭᱤᱱ ᱯᱮᱥᱟ ᱦᱚᱲ ᱟᱨ ᱠᱷᱚᱵᱚᱨ ᱦᱚᱲ ᱠᱚ ᱫᱟᱨᱟᱭ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱠ ᱵᱤᱪᱟᱨ ᱯᱟᱱᱮᱞ ᱫᱟᱨᱟᱭ ᱛᱮ ᱟᱫᱤᱢ ᱠᱷᱚᱱ ᱛᱟᱦᱮᱸᱱ ᱟᱠᱟᱱ ᱢᱟᱯ ᱠᱚ ᱡᱮᱞᱮᱠᱟ ᱠᱟᱢ ᱟᱹᱰᱤ, ᱮᱨᱜᱚᱱᱚᱢᱤᱠᱥ, ᱤᱸᱡᱤᱱᱤᱭᱟᱨᱤᱝ, ᱯᱨᱮᱡᱮᱱᱴᱮᱥᱚᱱ, ᱱᱟᱣᱟ ᱥᱩᱡᱷᱟᱹᱣ, ᱵᱮᱵᱷᱟᱨ ᱟᱹᱰᱤ, ᱴᱤᱠᱟᱣᱯᱟᱱᱟ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱥᱮᱸᱫᱨᱟ ᱨᱮ, ᱥᱠᱚᱨ ᱱᱚᱨᱢᱟᱞᱟᱭᱤᱡᱮᱥᱚᱱ ᱫᱟᱨᱟᱭ ᱛᱮ ᱯᱟᱠᱷᱯᱟᱛ ᱚᱪᱚᱜ ᱟᱠᱟᱱᱟ. ᱢᱟᱱᱟᱨᱟᱝ ᱠᱚ ᱫᱚ ᱯᱞᱟᱴᱤᱱᱟᱢ, ᱥᱳᱱᱟ, ᱨᱩᱯᱟ, ᱠᱟᱥᱟ ᱟᱨ ᱞᱚᱦᱟ ᱫᱚᱨᱡᱟ ᱨᱮ ᱮᱢ ᱟᱠᱟᱱᱟ. ᱡᱚᱜᱽᱜᱽ ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ A' Design Prize ᱧᱟᱢᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱢᱤᱞ ᱠᱟᱱᱟ ᱢᱟᱱᱟᱨᱟᱝ ᱴᱨᱚᱯᱷᱤ, ᱰᱤᱡᱟᱭᱤᱱ ᱵᱮᱥ ᱟᱹᱰᱤ ᱟᱠ ᱯᱨᱚᱢᱟᱱ ᱯᱚᱛᱚᱨ, ᱦᱟᱨᱰᱠᱚᱵᱷᱚᱨ ᱵᱚᱪᱷᱚᱨ ᱯᱚᱛᱚᱵ, A' Design Award ᱧᱟᱢᱚᱜ ᱞᱚᱜᱚ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱣᱚᱱ ᱵᱷᱚᱨ ᱞᱟᱭᱥᱮᱱᱥ, ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱱ ᱠᱟᱢ ᱠᱚ ᱟᱠ ᱯᱨᱚᱫᱚᱨᱥᱚᱱᱤ, ᱤᱴᱟᱞᱤ ᱨᱮ ᱜᱟᱞᱟ ᱢᱟᱦᱟᱸ ᱟᱨ ᱢᱟᱱᱟᱨᱟᱝ ᱯᱟᱨᱚᱢ ᱨᱮ ᱵᱟᱹᱭᱦᱟᱹ, World Design Rankings ᱟᱨ Designer Rankings ᱨᱮ ᱥᱟᱢᱤᱞ, ᱟᱨ ᱡᱚᱱᱥᱚᱢᱯᱚᱨᱠ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱥᱮᱣᱟ ᱠᱚ. ᱱᱟᱢ ᱞᱮᱠᱷᱟ, ᱠᱟᱢ ᱟᱯᱞᱚᱰ ᱟᱨ ᱟᱫᱤᱢ ᱥᱠᱚᱨ ᱧᱟᱢ ᱫᱚ ᱢᱩᱯᱷᱚᱛ ᱠᱟᱱᱟ, ᱟᱨ Professional Edition ᱟᱨ Digital Edition ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱠᱚ ᱫᱚ A' Design Prize ᱧᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱹᱲᱛᱤ ᱯᱷᱤᱥ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱱᱴᱨᱟᱠᱴ ᱫᱟᱨᱟᱭ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱵᱟᱹᱱᱩᱜ ᱠᱚᱣᱟ. ᱟᱨᱦᱚᱸ ᱵᱟᱛᱟᱣ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱱᱚᱣᱟ ᱴᱷᱟᱣᱠᱟᱹ ᱨᱮ https://competition.adesignaward.com

ᱠᱷᱚᱵᱚᱨ ᱥᱟᱫᱷᱚᱱ ᱠᱚ

• ᱧᱟᱢᱚᱜ ᱥᱟᱦᱴᱟ: https://designers.org/sat/118923
• A' Design Award ᱥᱟᱦᱴᱟ: https://competition.adesignaward.com/118923
• ᱠᱷᱚᱵᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱴᱷᱟᱣᱠᱟᱹ: https://www.designnewsroom.com/!118923
• ᱢᱟᱱᱟᱨᱟᱝ ᱧᱟᱢᱚᱜ ᱯᱨᱚᱯᱷᱟᱭᱤᱞ: https://designers.org/sat/d/133313

ᱠᱷᱚᱵᱚᱨ ᱡᱚᱜᱟᱡᱚᱜ

Giulia Ferrari, ᱠᱷᱚᱵᱚᱨ ᱫᱚᱯᱷᱛᱚᱨ
Designers.Org
Via Leone Leoni 32, 22100 Como, ᱤᱴᱟᱞᱤ
press@designers.org
+39 031 4491953

###