Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ
Mtn Dew AMP Game Fuel Launch ᱫᱚ ᱜᱮᱢᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱮᱱ ᱡᱚᱛᱚ ᱛᱮ ᱧᱩ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱯᱟᱨᱯᱷᱚᱨᱢᱮᱱᱥ ᱧᱩ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱟᱨ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱲᱦᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱧᱮᱞ ᱚᱜ ᱯᱟᱲᱦᱟᱣ ᱫᱚ ᱜᱮᱢᱤᱝ ᱟᱨ ᱤ ᱥᱯᱚᱨᱴᱥ ᱚᱠᱛᱟ ᱥᱟᱶ ᱢᱮᱥᱟ ᱞᱮᱠᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱞᱤᱥᱮ ᱠᱚ ᱵᱚᱨᱚᱠ ᱠᱮᱫᱟ ᱾ ᱢᱚᱡᱵᱩᱛ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱵᱩᱱᱤᱭᱟᱫ ᱫᱚ ᱟᱜᱟᱢᱤ ᱥᱟᱢᱟᱱ ᱠᱚ, ᱦᱟᱛ ᱢᱤᱞᱟᱣ ᱟᱨ ᱜᱟᱦᱚᱠ ᱟᱹᱱᱡᱚᱢ ᱠᱚ ᱜᱚᱲᱚᱭᱟ ᱾ ᱵᱽᱨᱟᱱᱰ, ᱥᱟᱢᱟᱱ ᱟᱨ ᱜᱟᱦᱚᱠ ᱟᱹᱱᱡᱚᱢ ᱠᱚ ᱢᱮᱥᱟ ᱛᱮ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱞᱚᱺᱪ ᱟᱥᱮᱴ ᱥᱮᱴ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱩᱦᱩᱢ ᱫᱚ ᱤ ᱥᱯᱚᱨᱴᱥ ᱠᱷᱮᱞᱚᱱᱤᱭᱟᱹ ᱠᱚ ᱟᱨ ᱜᱮᱢᱟᱨ ᱠᱚ ᱦᱚᱛᱮᱛᱮ ᱧᱩ ᱫᱚ ᱥᱟᱹᱨᱤ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱜ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mtn Dew AMP Game Fuel Launch ᱮᱭᱟᱠ ᱠᱟᱹᱢᱤ: ᱧᱩ ᱥᱟᱢᱟᱱ ᱚᱛᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
