PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Fido Dido House by 7UP Free ᱠᱚᱨᱚᱝ ᱠᱟᱹᱢᱤ: ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ (Experiential Brand Installation) ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱩᱛᱥᱟᱵ· 2020
Fido Dido House by 7UP Free ᱠᱚᱨᱚᱝ ᱠᱟᱹᱢᱤ: ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ (Experiential Brand Installation)
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: PepsiCo Design and Innovation
ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#100578 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Fido Dido House by 7UP Free ᱠᱚᱨᱚᱝ ᱠᱟᱹᱢᱤ: ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ (Experiential Brand Installation) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱛᱮᱫᱽ ᱚᱲᱟᱜ: ᱯᱷᱟᱭᱰᱳ ᱰᱤᱰᱳ ᱦᱟᱰ (Fido Dido House) ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱢᱤᱫ ᱵᱟᱨ ᱢᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ ᱠᱟᱱᱟ, ᱥᱮᱫ ᱞᱚᱱᱰᱚᱱ ᱨᱮᱭᱟᱜ ᱠᱚᱵᱷᱮᱱᱴ ᱜᱟᱨᱰᱮᱱ (Covent Garden) ᱨᱮ ᱛᱭᱟᱨᱤ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱷᱟᱭᱰᱳ ᱰᱤᱰᱳ (Fido Dido) ᱪᱟᱨᱤᱛᱚᱨ ᱨᱮᱭᱟᱜ ᱦᱳᱲ ᱟᱨ ᱯᱩᱱᱰᱤ ᱫᱩᱦᱲᱤᱠᱟᱱ ᱫᱩᱭᱟᱹ ᱢᱟᱨᱟᱝ ᱫᱩᱱᱤᱟᱹ ᱠᱚ ᱯᱮ ᱢᱟᱨᱟᱝ ᱡᱟᱭᱜᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱵᱟᱝ ᱚᱲᱟᱭ ᱠᱟᱱᱟ ᱾ ᱯᱟᱲᱦᱟᱣ ᱠᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱛᱮᱢᱟ ᱫᱟᱨᱟ ᱡᱟᱭᱜᱟ ᱠᱚ ᱛᱟᱨᱣᱟᱹ ᱦᱩᱭ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱟᱯᱲᱟ ᱚᱲᱟᱜ ᱟᱨ ᱚᱠᱟ ᱨᱮ ᱡᱟᱱᱟ ᱡᱟᱱᱟ ᱠᱟᱯᱲᱟ ᱮᱢᱟᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱫᱟᱞ ᱪᱤᱥ ᱟᱸᱰᱤ ᱡᱟᱭᱜᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱯᱷᱟᱭᱰᱳ ᱯᱷᱞᱮᱠᱥ (Fido Flakes) ᱫᱩᱦᱲᱤᱠᱟᱱ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱮᱴᱟᱜ ᱫᱚ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱨᱤᱫᱨᱤᱡ ᱨᱮ ᱡᱟᱲᱤ ᱦᱚᱸᱠᱚ ᱡᱟᱭᱜᱟ, ᱫᱟᱲᱮ ᱞᱟᱹᱜᱤᱫ ᱦᱮᱢᱚᱠ (hammocks), ᱢᱤᱫ ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱰᱩᱰᱚᱞ ᱫᱮᱣᱟᱞ, ᱥᱟᱱᱛᱟ ᱥᱮᱨᱮᱡ ᱟᱨ ᱥᱟᱢᱟᱱ ᱦᱟᱹᱡᱩᱭ ᱮᱣᱟᱜ ᱦᱚᱲᱢᱚ ᱾ ᱱᱚᱶᱟ ᱡᱚᱛᱚ ᱦᱚᱲᱢᱚ ᱛᱚᱦᱚᱸ ᱮᱦᱚᱵ ᱡᱟᱭᱜᱟ ᱫᱚ ᱟᱲᱟᱢᱴᱤᱡᱟ ᱠᱚ ᱥᱟᱱᱛᱟᱲ ᱞᱮᱠᱷᱟ ᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱹᱴᱤᱧ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱟᱨ ᱠᱮᱢᱯᱮᱱ (campaign) ᱨᱮᱭᱟᱜ ᱠᱟᱴᱷᱟ ᱡᱮᱠᱷᱮᱱ ᱡᱤᱭᱚᱱ ᱠᱟᱛᱮᱡ ᱮᱢᱟᱭ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Fido Dido House by 7UP Free ᱠᱚᱨᱚᱝ ᱠᱟᱹᱢᱤ: ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ (Experiential Brand Installation) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Fido Dido House by 7UP Free ᱠᱚᱨᱚᱝ ᱠᱟᱹᱢᱤ: ᱟᱱᱩᱵᱷᱩᱛᱤᱭᱟᱹᱨ ᱵᱨᱤᱭᱟᱹᱸᱰ ᱛᱭᱟᱨᱤ (Experiential Brand Installation) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- ᱯᱨᱮᱨᱚᱱᱟ
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
