Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱩᱛᱥᱟᱵ Competition Category.
ᱥᱳᱱᱟᱩᱛᱥᱟᱵ· 2020
Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱩᱛᱥᱟᱵ Category
- 104,928
- Verified Award Winner
- Verify Award Status for #100581
The Design
About Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ
ᱜᱮᱢ ᱯᱷᱩᱭᱮᱞ PRO-AM ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱡᱤᱭᱚᱱ ᱜᱮᱢᱤᱝ ᱜᱮᱞᱟᱹ ᱛᱟᱦᱮᱸᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫᱴᱟᱹᱝ ᱧᱩ ᱡᱤᱱᱤᱥ ᱵᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱟᱨ ᱚᱲᱟᱜ ᱨᱮ ᱧᱮᱞᱚᱜᱤᱡ ᱠᱚ ᱴᱷᱮᱱ ᱯᱷᱚᱨᱚᱭᱟᱛ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱜᱮᱞᱟᱹ ᱨᱮ ᱯᱮᱥᱟᱫᱟᱨ ᱜᱮᱢᱟᱨ ᱠᱚ ᱧᱩᱛᱩᱢᱟᱱ ᱦᱚᱲ ᱠᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱞᱮᱱᱟ ᱡᱮᱢᱚᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱱᱟᱶᱟ ᱵᱟᱨ-ᱵᱤᱨᱩᱫᱷ-ᱵᱟᱨ ᱜᱮᱢ ᱢᱚᱰ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱱᱟᱶᱟ ᱧᱩ ᱠᱮᱱ ᱩᱫᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱥᱴᱩᱰᱤᱭᱚ ᱥᱮᱴ ᱫᱚ ᱟᱨᱟᱜ ᱟᱨ ᱞᱤᱞᱽ ᱨᱚᱝ ᱛᱮ ᱢᱟᱨᱥᱟᱞ ᱞᱮᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱰᱨᱟᱢᱟᱛᱤᱠ ᱟᱥᱚᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱟᱨ ᱵᱟᱨᱭᱟ ᱫᱚᱞ ᱮᱴᱟᱜᱚᱜᱼᱟ᱾ ᱠᱮᱴᱮᱡ ᱴᱟᱭᱯᱚᱜᱽᱨᱟᱯᱷᱤ ᱟᱨ ᱠᱮᱴᱮᱡ ᱨᱚᱝ ᱛᱮ ᱡᱟᱭᱜᱟ ᱫᱚ ᱜᱮᱢᱤᱝ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱥᱮᱴ ᱫᱚ ᱚᱱᱠᱟ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ᱡᱮᱢᱚᱱ ᱯᱷᱚᱨᱚᱭᱟᱛ ᱚᱠᱛᱚ ᱨᱮ ᱥᱠᱨᱤᱱ ᱨᱮ ᱯᱟᱨᱥᱟᱞ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Game Fuel PRO-AM Consumer Experience ᱡᱤᱭᱚᱱ ᱜᱮᱞᱟᱹ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
