JBBC Branding Consultancy ᱨᱮᱱᱟᱜ Ugly Monster Ugly Monster Popsicle ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Ugly Monster Ugly Monster Popsicle ᱯᱮᱠᱮᱡᱤᱝ
JBBC Branding Consultancy ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: JBBC Branding Consultancy
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101073 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Ugly Monster Ugly Monster Popsicle ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Ugly Monster ᱛᱟᱭᱣᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱴᱷᱟᱭ ᱟᱭᱢᱟ (popsicle) ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱛ ᱮᱴᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱚᱲᱟᱜ-ᱟᱲᱟᱜ ᱪᱮᱛᱟᱱ ᱛᱟᱦᱮᱸ ᱠᱟᱱ ᱢᱤᱫ ᱠᱩᱲᱢᱤ ᱨᱚᱝ ᱠᱚᱸ ᱪᱟᱨᱤᱛᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱭᱟᱧᱪᱟᱣ ᱱᱟᱜᱟᱨ ᱨᱮ ᱦᱩᱭ ᱠᱟᱱ ᱡᱟᱢᱟ ᱯᱷᱚᱲ (guava) ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱩᱭ ᱠᱟᱱᱟ ᱯᱷᱞᱚᱨᱮᱥᱮᱸᱴ ᱠᱩᱲᱢᱤ ᱨᱚᱝ ᱮ ᱪᱟᱨᱤᱛᱚᱨ ᱨᱮ ᱢᱤᱫ ᱦᱟᱹᱨᱩ ᱟᱨ ᱡᱤᱣᱤ ᱫᱮᱠᱷᱟᱣ ᱮᱢ ᱠᱟᱱᱟ ᱦᱚᱲᱢᱚ ᱟᱨ ᱠᱟᱴᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱦᱤᱥᱟᱹᱵ ᱵᱮᱵᱟᱨᱚᱵᱚᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱟᱨᱤᱛᱚᱨ ᱨᱮ ᱛᱤ ᱵᱟᱹᱱᱩᱜ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱛ ᱨᱩᱯ ᱠᱚ ᱦᱮᱥᱟᱹ ᱦᱮᱥᱟᱹ ᱪᱮᱛᱟᱱ ᱠᱟᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱚᱠᱟᱛ ᱛᱮᱠᱚ 70 ᱮᱢ.ᱮᱢ., ᱦᱟᱹᱴᱤᱧ ᱛᱮᱠᱚ 195 ᱮᱢ.ᱮᱢ., ᱟᱨ ᱴᱷᱮᱱ ᱛᱮᱠᱚ 20 ᱮᱢ.ᱮᱢ. ᱠᱟᱱᱟ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱠᱟᱹᱢᱤ ᱨᱮ ᱡᱤᱱᱤᱥ ᱵᱟᱲᱟᱭ ᱠᱟᱛᱮ ᱟᱨ ᱦᱩᱰᱤᱧ ᱱᱟᱜᱟᱨ ᱟᱨ ᱩᱱᱟᱜ ᱪᱟᱥ ᱦᱚᱲ ᱠᱚ ᱛᱟᱭᱚᱢ ᱫᱷᱭᱟᱱ ᱟᱠᱷᱨᱟᱹ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Ugly Monster Ugly Monster Popsicle ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ugly Monster Ugly Monster Popsicle ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 70mm x Length 195mm x Height 20mm
- ᱴᱮᱜ ᱠᱚ
- Guava, Farmers, Popsicle, Food, Ugly Monster
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- ᱯᱨᱮᱨᱚᱱᱟ
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2019 and finished in December 2019 in Taiwan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Jblossom Branding Consultancy Co., Ltd.
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