Faberlic Supplements पैकेजिंग संकल्पना

Press Kit

Unique Properties

In the modern world, people are constantly exposed to the aggressive effects of external negative factors. Bad ecology, the busy rhythm of life in megalopolises or stresses lead to increased loads on the body. To normalize and improve the functional state of the body, supplements are used. These are tools that help us take care of our health.

Dimensions & Packaging

Plastic jar. Shape - top down: cross section circular. Outside body diameter: 60.5 mm. Height (with the cap): 111 mm. Label size: height - 72.5 mm, width - 190 mm.

Tags

Supplements, Packaging, Health, Healthy Lifestyle, Jar, Care

Production Technology

The main packaging is a plastic jar. The paper label is printed using offset printing. A Silver Pantone is used as the main background.

Research

The main task in developing the design was to find a metaphor understandable to the consumer to explain the benefits of taking dietary supplements. This metaphor is a diagram that shows how your health will improve day by day.

Inspiration

The main metaphor of this project has become the diagram of improving the well-being of a person with the use of supplements. Also, the main graphic element repeats the shape of the letter F - the first letter in the brand name.

Project Duration

The project started in August 2019 in Moscow and finished in February 2020

Operation Flow

Interaction with the end customer takes place on the pages of the corporate catalog and on the website. The design immediately explains the positive health effect of using the product.