Overpacked ᱯᱮᱠᱮᱡᱽ by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Overpacked ᱯᱮᱠᱮᱡᱽ
by Jiawen Li
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #101193The Design
About Overpacked ᱯᱮᱠᱮᱡᱽ
ᱱᱚᱶᱟ ᱫᱚ ᱢᱤᱴᱷᱟᱹᱭ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱟᱨᱟᱵᱽ ᱨᱮ ᱒ ᱠᱷᱚᱱ ᱓ ᱥᱮᱨᱢᱟ ᱵᱚᱪᱷᱚᱨ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱠᱚ ᱥᱟᱞᱟᱜ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ᱾ ᱱᱚᱶᱟ ᱫᱚ ᱵᱤᱞᱰᱤᱝ ᱵᱽᱞᱚᱠ ᱠᱷᱚᱱ ᱩᱫᱽᱜᱟᱹᱣ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱤᱞᱰᱤᱝ ᱵᱽᱞᱚᱠ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱩᱰᱟᱹᱭ ᱨᱮᱭᱟᱜ ᱱᱟᱠᱷᱟ ᱠᱚ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱠᱥᱟ ᱫᱚ ᱨᱤᱥᱟᱭᱠᱚᱞ ᱠᱟᱛᱮ ᱵᱤᱞᱰᱤᱝ ᱵᱽᱞᱚᱠ ᱨᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱠᱥᱟ ᱨᱮ ᱪᱩᱰᱟᱹᱭ ᱨᱮᱭᱟᱜ ᱢᱚᱦᱚᱨ ᱠᱚ, ᱢᱮᱫ, ᱱᱟᱥᱮ, ᱢᱩᱦᱤᱡ ᱛᱮ ᱟᱭᱢᱟ ᱡᱚᱲᱟᱣ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱱᱤ ᱪᱩᱰᱟᱹᱭ ᱨᱮᱭᱟᱜ ᱢᱚᱦᱚᱨ ᱢᱮᱱᱛᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ, ᱯᱷᱨᱟᱝᱠᱮᱱᱥᱴᱟᱭᱤᱱ ᱥᱟᱬᱮᱥᱤᱭᱟᱹ ᱞᱮᱠᱟ, ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱠᱚᱞᱯᱚᱱᱟ ᱥᱚᱠᱛᱤ ᱨᱮᱭᱟᱜ ᱩᱫᱽᱜᱟᱹᱣ ᱮᱢᱚᱜ-ᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Overpacked ᱯᱮᱠᱮᱡᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Overpacked ᱯᱮᱠᱮᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
- Dimensions & Packaging
- The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
- Tags
- Over-packing, green, building blocks, children,
- Inspiration
- Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
- Project Duration
- The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
- Operation Flow
- When eating the cakes inside, the packaging box can be recycled and used as a toy for children.
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