Yu Kai Liu ᱨᱮᱱᱟᱜ Moutai ᱡᱚᱛᱟ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Moutai ᱡᱚᱛᱟ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
Yu Kai Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shenzhen yoto Packaging Technology Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#101364 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Moutai ᱡᱚᱛᱟ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱲᱟᱜ: ᱢᱟᱣᱛᱟᱭ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱪᱟᱭᱱᱤᱡ ᱵᱟᱭᱡᱤᱭᱩ ᱢᱚᱫ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱥ ᱯᱩᱭᱞᱩ-ᱠᱟᱨᱰ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ ᱡᱮ ᱯᱮᱴᱚᱨᱚᱱ ᱦᱚᱸ ᱵᱚᱫᱚᱞ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱚᱠᱛᱚ, ᱚᱱᱟ ᱚᱱᱟ ᱡᱚᱠᱷᱚᱱ ᱯᱩᱨᱚᱡᱟᱹᱠᱚ ᱨᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱴᱨᱚᱠᱪᱚᱨ ᱨᱮ ᱮᱢ ᱪᱟᱞᱟᱣ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱟᱨᱰ ᱩᱛᱟᱲ ᱠᱟᱱᱟ, ᱐ᱚᱸ ᱪᱷᱟᱯᱟ ᱟᱹᱠᱚᱱ ᱪᱤᱛᱟᱹᱨ ᱵᱚᱫᱚᱞ ᱦᱩᱭᱩᱜᱼᱟ, ᱵᱟᱨᱟᱭᱟ ᱚᱲᱟᱜ ᱪᱟᱭᱱᱤᱡ ᱡᱚᱰᱤᱭᱟᱠ ᱡᱟᱱᱟᱶᱟᱨ ᱟᱨ ᱠᱟᱛᱷᱟᱠᱚ ᱫᱚ ᱢᱟᱣᱛᱟᱭ ᱴᱟᱣᱩᱱ ᱨᱮ ᱢᱤᱫ ᱡᱟᱶᱟᱨ ᱛᱮ ᱦᱩᱞᱩᱜ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱚᱱᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱟᱹᱰᱤ ᱯᱩᱨᱟᱱᱚ ᱪᱟᱭᱱᱤᱡ ᱥᱚᱸᱥᱠᱟᱹᱨ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱟᱨᱥᱚᱱ ᱠᱷᱚᱱ ᱵᱟᱭ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱯᱨᱚᱬᱤᱫᱤ ᱛᱮ ᱛᱚᱦᱟᱨ ᱠᱟᱱᱟ ᱾ ᱛᱤᱱ-ᱰᱤᱢᱮᱱᱥᱚᱱᱟᱞ ᱱᱤᱢ-ᱛᱟᱯᱚᱱᱟᱜ ᱮᱢᱵᱚᱥᱰ ᱠᱟᱜᱚᱡ ᱫᱚ ᱡᱚᱠᱷᱚᱱ ᱠᱚ ᱟᱹᱰᱤ ᱴᱷᱤᱠ ᱦᱚᱴᱚᱛᱮ ᱛᱷᱤᱨ ᱛᱟᱦᱮᱸ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱵᱟᱠᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ ᱑᱔᱐ ᱵᱟᱭ ᱑᱒᱕ ᱵᱟᱭ ᱓᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Moutai ᱡᱚᱛᱟ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moutai ᱡᱚᱛᱟ ᱠᱟᱹᱢᱤ: ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter - ᱴᱮᱜ ᱠᱚ
- maotai, baijiu, illustration, zodiac, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
- ᱯᱨᱮᱨᱚᱱᱟ
- Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
