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Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Yunxin Chen

Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

by Yunxin Chen

Client: Kwei Mun Lung

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ

ᱢᱤᱛᱷᱟ ᱚᱥᱢᱟᱱᱛᱷᱟᱥ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱴᱷᱮᱱ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱫᱟᱲᱮ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱛᱷᱟ ᱚᱥᱢᱟᱱᱛᱷᱟᱥ ᱵᱟᱦᱟ ᱟᱨ ᱫᱨᱟᱠᱥᱟ ᱨᱚᱦᱚᱰ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱜ ᱵᱟᱝ ᱥᱮᱞᱮᱫ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥ ᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ 230 ᱟᱨ 90 ᱟᱨ 90 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱤᱭᱟᱝᱱᱟᱱ ᱨᱮᱭᱟᱜ ᱥᱚᱬᱚᱴ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱱᱚᱶᱟ ᱡᱟᱦᱟᱸ ᱟᱠᱟᱱ ᱛᱟᱦᱮᱸ ᱡᱚᱛᱚ ᱟᱨ ᱠᱞᱟᱥᱤᱠ ᱵᱟᱨᱦᱮ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱲᱛᱤ ᱢᱟᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱡᱷᱤᱡᱷᱨᱤ ᱟᱜ ᱢᱚᱴᱤᱡᱷ ᱢᱩᱬᱩᱛ ᱚᱱᱚᱞ ᱛᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱪᱮᱫᱟᱜ ᱠᱷᱟᱛᱤᱨ ᱡᱷᱤᱡᱷᱨᱤ ᱠᱚ ᱡᱤᱭᱟᱝᱱᱟᱱ ᱵᱟᱨᱦᱮ ᱨᱮᱭᱟᱜ ᱟᱹᱲᱟᱹᱜ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜ-ᱟᱭ ᱾ ᱡᱟᱠᱟᱛ ᱡᱷᱤᱡᱷᱨᱤ ᱚᱠᱟ ᱚᱠᱟ ᱵᱮᱲᱟᱹ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ ᱾ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱯᱩᱱ ᱠᱚᱴᱷᱟᱠᱚ ᱢᱤᱫᱜᱮ ᱠᱟᱛᱮ ᱢᱤᱫ ᱞᱚᱜᱚᱱ ᱵᱟᱨᱦᱮ ᱨᱮᱭᱟᱜ ᱫᱤᱥᱚᱢ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱥᱚᱬᱚᱴ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱦᱱᱤ ᱟᱨᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟᱭ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sweet Osmanthus ᱫᱟᱠᱩ ᱫᱟᱲᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging
230mm x90mm x90mm
Tags
Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge
The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research
Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration
The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration
The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members
Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi

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