Shiny Meadow A2 ᱢᱩᱠᱷᱭᱚ ᱠᱟᱹᱢᱤ: ᱛᱚᱣᱟ ᱵᱚᱛᱚᱞ by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Shiny Meadow A2 ᱢᱩᱠᱷᱭᱚ ᱠᱟᱹᱢᱤ: ᱛᱚᱣᱟ ᱵᱚᱛᱚᱞ
Client: China Mengniu Dairy Company Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #101529The Design
About Shiny Meadow A2 ᱢᱩᱠᱷᱭᱚ ᱠᱟᱹᱢᱤ: ᱛᱚᱣᱟ ᱵᱚᱛᱚᱞ
ᱥᱟᱭᱱᱤ ᱢᱮᱰᱳ A2 ᱫᱚ ᱛᱟᱡᱟ ᱛᱚᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫᱴᱮᱱ ᱵᱚᱛᱚᱞ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱟᱰᱤ ᱩᱪᱟᱹᱱ ᱯᱟᱨᱢᱤᱭᱟᱵᱤᱞᱤᱴᱤ PET ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱟᱨᱜᱮ ᱞᱮᱠᱟ ᱛᱮᱠᱥᱪᱚᱨ ᱮᱢᱟᱭᱟ ᱾ ᱱᱚᱶᱟ ᱨᱩᱯ ᱫᱚ ᱠᱞᱟᱥᱤᱠ ᱭᱩᱨᱚᱯᱤᱭ ᱛᱚᱣᱟ ᱟᱨᱜᱮ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱟᱹᱫᱷᱟᱨ ᱛᱮ ᱠᱟᱛᱷᱟᱭ ᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱹᱫᱷᱩᱱᱤᱠ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱪᱤᱛᱟᱹᱨ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱟᱨᱟᱝ ᱯᱟᱨᱥᱟᱞ ᱡᱟᱭᱜᱟ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱ ᱛᱚᱣᱟ ᱩᱫᱩᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱚᱡᱷᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱛᱟᱞᱟ ᱨᱮ ᱢᱤᱫ ᱢᱟᱨᱟᱝ A2 ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱢᱤᱫ ᱰᱟᱭᱮᱴ ᱯᱤᱨᱟᱢᱤᱰ ᱥᱟᱶᱛᱮ ᱡᱩᱰᱟᱹᱣ ᱠᱟᱛᱮ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ ᱾ ᱱᱚᱶᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱗᱒᱐ ᱢᱤᱞᱤ ᱞᱤᱴᱟᱨ ᱫᱷᱚᱨᱟᱣᱟ ᱟᱨ ᱟᱛᱤ ᱢᱟᱨᱟᱝ ᱰᱟᱭᱟᱢᱤᱴᱟᱨ ᱘᱐ ᱢᱤᱞᱤ ᱢᱤᱴᱟᱨ ᱟᱨ ᱩᱥᱩᱞ ᱒᱓᱘ ᱢᱤᱞᱤ ᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱱ ᱨᱮᱭᱟᱜ ᱩᱦᱩᱢ ᱫᱚ ᱥᱟᱫᱷᱟᱹᱨᱚᱱ ᱟᱨ ᱥᱩᱫᱷ ᱵᱟᱰᱟᱭ ᱩᱫᱩᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shiny Meadow A2 ᱢᱩᱠᱷᱭᱚ ᱠᱟᱹᱢᱤ: ᱛᱚᱣᱟ ᱵᱚᱛᱚᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shiny Meadow A2 ᱢᱩᱠᱷᱭᱚ ᱠᱟᱹᱢᱤ: ᱛᱚᱣᱟ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Team Members
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Image Credits
- .
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