ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Proektmarketing +1 ᱨᱮᱱᱟᱜ Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ

Proektmarketing +1 ᱨᱮᱱᱟᱜ Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ ᱫᱚ ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱥᱳᱱᱟᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ· 2020

Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ

Proektmarketing +1 ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Krastsvetmet

ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#101654 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱨᱟᱥᱴᱥᱵᱷᱮᱴᱢᱮᱴ ᱜᱤᱯᱷᱴᱥ ᱫᱚ ᱩᱭᱦᱟᱹᱨ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱟᱠᱟ ᱥᱚᱦᱨᱟᱭ ᱵᱚᱫᱚᱞ ᱨᱮ ᱮᱢᱚᱜ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ᱾ ᱯᱮ ᱜᱚᱴᱟᱝ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱨᱮ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱯᱮᱭᱤᱱᱴᱤᱝ ᱟᱨ ᱟᱨᱴ ᱱᱩᱣᱮᱣ ᱨᱩᱯ ᱞᱮᱠᱟᱛᱮ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱨᱩᱯ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱚᱜ-ᱟ᱾ ᱮᱴᱟᱜ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱨᱮ ᱮᱵᱥᱴᱨᱮᱠᱴ ᱱᱟᱠᱥᱟ ᱠᱚ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱟᱜ ᱪᱮᱛᱟᱱ, ᱫᱟᱨᱮ ᱦᱟᱨᱛᱟ ᱟᱨ ᱨᱤᱢᱤᱞ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱮᱫᱟ᱾ ᱯᱮᱭᱟᱜ ᱠᱚᱞᱮᱠᱥᱚᱱ ᱨᱮ ᱨᱩᱥ ᱨᱮᱱᱟᱜ ᱨᱟᱡᱽ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱨᱩᱥ ᱥᱟᱢᱨᱟᱡᱽ ᱨᱮᱱᱟᱜ ᱢᱩᱠᱩᱴ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱥᱚᱦᱨᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱜᱮᱭᱟ᱾ ᱱᱚᱶᱟ ᱯᱤᱸᱰ ᱠᱚ ᱱᱤᱨᱢᱚᱞ ᱥᱚᱱᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱞᱟᱜ ᱟᱞᱟᱜ ᱢᱟᱯ ᱞᱮᱠᱟᱛᱮ ᱵᱚᱫᱚᱞᱚᱜ-ᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Krastsvetmet Gifts ᱩᱭᱦᱟᱹᱨ ᱥᱚᱦᱨᱟᱭ ᱥᱚᱱᱟ ᱯᱤᱸᱰ ᱠᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
Three collections of gold bars were developed.
The creation of the collection of ingots with geometric shapes was based on the abstract paintings of Mondrian, Malevich Suprematism and Art Nouveau luxury.
The collection created on the basis of natural motives presents abstract patterns resembling a water surface, a tree bark and the texture of air clouds.
Ingots with images of the Russian coat of arms and the crown of the Russian Empire form an exclusive collection for country patriots and are suitable for corporate gifts.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
The plastic packaging is 27 mm х 54 mm. Gold ingots are 100 g, 50 g, 20 g, 10 g and 5 g. The developed design adapts to different sizes.
ᱴᱮᱜ ᱠᱚ
gift, gold, packaging, gold bar, ingot, souvenir, Russia, Krasnoyarsk
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
Ingots are made from a pure gold and placed in packaging that is made from cardboard and plastic.
ᱯᱨᱮᱨᱚᱱᱟ
Souvenir ingots are used as an alternative for the regular money gift. It was important to develop a unique ingot design that will be suitable for different people. The ingots collections were inspired by the art, natural forms and state symbols.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in September 2017 and was completed in November 2017 in Krasnoyarsk, Russia.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
A person can buy this ingot for themselves or as a gift.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Creative Agency: Proektmarketing +1
Producer: Alexander Osadchy
Art Director: Maxim Kuldoshin
Designer: Maria Krylova
Illustrator: Maria Savchenko
3D visualization: Nikita Voropaev
3D visualization: David Neldushkin

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ