Rilind Hoxha ᱨᱮᱱᱟᱜ Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱫᱚ ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ· 2026
Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ
Rilind Hoxha ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Why Agency
ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#118886 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱵᱟᱵᱚᱛ ᱛᱮ
Minimo ᱫᱚ Smaragd 1969 ᱨᱮᱭᱟᱜ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱜᱦᱚᱱᱟ ᱡᱟᱦᱟᱸᱲᱟ ᱠᱟᱱᱟ, ᱚᱠᱟᱨᱮ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱥᱤᱨᱯᱷᱟᱹ ᱮᱢᱚᱜ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱫᱚ Why Agency ᱦᱚᱛᱮᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱢᱤᱫ ᱜᱤᱫᱽᱨᱟᱹᱣᱟᱜ ᱯᱩᱭᱞᱩ ᱫᱟᱢᱟᱱ ᱥᱤᱨᱯᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱪᱟᱨᱦᱮᱸᱫᱽᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱦᱚᱱᱟ ᱧᱟᱢ ᱚᱠᱛᱚ ᱫᱚ ᱮᱱᱮᱡ ᱞᱮᱠᱟᱱ ᱟᱨ ᱫᱤᱥᱟᱹᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱞᱮᱠᱟᱱ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾ ᱜᱦᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱶᱛᱮ, ᱱᱚᱶᱟ ᱵᱟᱠᱥᱚ ᱨᱮ ᱥᱚᱱᱟ ᱡᱟᱦᱟᱸᱲᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱥᱴᱤᱠᱚᱨ ᱯᱮᱠ, ᱢᱤᱫᱴᱟᱹᱝ ᱨᱚᱝ ᱮᱢ ᱯᱩᱛᱷᱤ, ᱨᱚᱝᱟᱱ ᱯᱮᱱᱥᱤᱞ ᱠᱚ, ᱟᱨ ᱯᱩᱭᱞᱩ ᱫᱷᱟᱣ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ Minimo Baby Passport ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱡᱤᱱᱤᱥ ᱦᱚᱛᱮᱛᱮ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱜᱦᱚᱱᱟ ᱠᱷᱚᱱ ᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ, ᱥᱮᱸᱫᱽᱨᱟ, ᱛᱮᱭᱟᱨ ᱟᱨ ᱡᱟᱦᱟᱸᱲᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱠᱮᱴᱮᱡᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- ᱴᱮᱜ ᱠᱚ
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- ᱯᱨᱮᱨᱚᱱᱟ
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Semi Alili
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
