Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ Competition Category.

ᱠᱟᱥᱟᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ· 2026

Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ

by Rilind Hoxha

Client: Why Agency

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱮᱱᱮᱪ ᱥᱟᱢᱟᱱ Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ

Minimo ᱫᱚ Smaragd 1969 ᱨᱮᱭᱟᱜ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚᱣᱟᱜ ᱜᱦᱚᱱᱟ ᱡᱟᱦᱟᱸᱲᱟ ᱠᱟᱱᱟ, ᱚᱠᱟᱨᱮ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱟᱨ ᱯᱩᱨᱟᱹᱣ ᱥᱤᱨᱯᱷᱟᱹ ᱮᱢᱚᱜ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱫᱚ Why Agency ᱦᱚᱛᱮᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱢᱤᱫ ᱜᱤᱫᱽᱨᱟᱹᱣᱟᱜ ᱯᱩᱭᱞᱩ ᱫᱟᱢᱟᱱ ᱥᱤᱨᱯᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱪᱟᱨᱦᱮᱸᱫᱽᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱦᱚᱱᱟ ᱧᱟᱢ ᱚᱠᱛᱚ ᱫᱚ ᱮᱱᱮᱡ ᱞᱮᱠᱟᱱ ᱟᱨ ᱫᱤᱥᱟᱹᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱞᱮᱠᱟᱱ ᱟᱱᱩᱵᱷᱚᱵᱽ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ᱾ ᱜᱦᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱶᱛᱮ, ᱱᱚᱶᱟ ᱵᱟᱠᱥᱚ ᱨᱮ ᱥᱚᱱᱟ ᱡᱟᱦᱟᱸᱲᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱥᱴᱤᱠᱚᱨ ᱯᱮᱠ, ᱢᱤᱫᱴᱟᱹᱝ ᱨᱚᱝ ᱮᱢ ᱯᱩᱛᱷᱤ, ᱨᱚᱝᱟᱱ ᱯᱮᱱᱥᱤᱞ ᱠᱚ, ᱟᱨ ᱯᱩᱭᱞᱩ ᱫᱷᱟᱣ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ Minimo Baby Passport ᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱡᱤᱱᱤᱥ ᱦᱚᱛᱮᱛᱮ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱚ ᱜᱦᱚᱱᱟ ᱠᱷᱚᱱ ᱦᱚᱸ ᱵᱟᱹᱲᱛᱤ, ᱥᱮᱸᱫᱽᱨᱟ, ᱛᱮᱭᱟᱨ ᱟᱨ ᱡᱟᱦᱟᱸᱲᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱠᱮᱴᱮᱡᱚᱜᱼᱟ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Minimo ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili