Ruikang Xie ᱨᱮᱱᱟᱜ 2019 Admissions Welcome Package DGUT ᱯᱷᱚᱨᱮᱱ ᱡᱚᱠᱷᱚ ᱵᱟᱭ ᱠᱟᱹᱢᱤ: ᱪᱮᱞᱟᱹ ᱚᱲᱦᱚᱱ ᱥᱟᱹᱜᱩᱱ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
2019 Admissions Welcome Package DGUT ᱯᱷᱚᱨᱮᱱ ᱡᱚᱠᱷᱚ ᱵᱟᱭ ᱠᱟᱹᱢᱤ: ᱪᱮᱞᱟᱹ ᱚᱲᱦᱚᱱ ᱥᱟᱹᱜᱩᱱ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ
Ruikang Xie ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xiexie Design
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#102057 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
2019 Admissions Welcome Package DGUT ᱯᱷᱚᱨᱮᱱ ᱡᱚᱠᱷᱚ ᱵᱟᱭ ᱠᱟᱹᱢᱤ: ᱪᱮᱞᱟᱹ ᱚᱲᱦᱚᱱ ᱥᱟᱹᱜᱩᱱ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱞ: 2019 ᱨᱮᱭᱟᱜ ᱧᱟᱢ ᱚᱛᱟᱭ ᱥᱟᱹᱜᱩᱱ ᱯᱮᱠᱮᱡ ᱮᱠᱟ ᱢᱤᱫ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ ᱡᱟᱦᱟᱸ ᱰᱚᱝᱜᱩᱭᱟᱱ, ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱭᱩᱱᱤᱵᱷᱚᱨᱥᱤᱴᱤ ᱪᱮᱞᱟᱹ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱩᱭᱞᱩᱠ ᱵᱟᱲᱛᱤ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱤᱛ ᱨᱮ ᱯᱮ ᱢᱩᱪᱟᱹᱫ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱯᱮ ᱵᱚᱪᱷᱚᱨ ᱫᱮᱠᱷᱟᱣ ᱥᱤᱨᱤᱡ ᱠᱚ ᱯᱩᱨᱟᱹᱣ ᱮᱫᱟᱭ, ᱚᱱᱫᱮ ᱚᱜᱩᱫ ᱟᱨ ᱯᱷᱩᱞ ᱠᱷᱚᱸᱰᱟ ᱠᱷᱚᱱ ᱡᱚᱸ ᱨᱩᱣᱟᱲ ᱛᱮᱭᱟᱨ ᱦᱚᱸᱣ ᱚᱠᱛᱚ ᱛᱟᱹᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾ ᱟᱨᱟᱜ ᱞᱤᱝᱜᱱᱟᱱ ᱞᱤᱪᱤ (lychee) ᱫᱚ ᱢᱩᱬᱩᱛ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱩᱣᱟᱲ ᱠᱷᱟᱛᱤᱨ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱠᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱡᱷᱤᱡᱽ ᱠᱷᱚᱱ ᱫᱚ ᱞᱤᱪᱤ ᱨᱩᱣᱟᱲ ᱨᱮ ᱠᱩᱴᱟᱹᱢ ᱟᱠᱟᱱᱟ (die-cut) ᱡᱟᱦᱟᱸ ᱨᱮ ᱛᱤᱠᱤᱱ ᱠᱷᱟᱹᱞᱤ ᱛᱟᱹᱦᱮᱸᱱᱟ ᱾ ᱢᱤᱫ ᱫᱟᱨᱩ ᱨᱮᱭᱟᱜ ᱯᱳᱥᱴᱠᱟᱨᱰ ᱫᱚ ᱞᱮᱡᱚᱨ ᱮᱝᱜᱨᱮᱣᱤᱝ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱨᱦᱚᱸ ᱛᱤᱱ ᱥᱟᱨᱤᱭᱚᱲᱟ ᱞᱤᱪᱤ ᱜᱟᱨᱤ ᱮᱠᱟ ᱚᱸᱰᱟᱨ ᱪᱮᱛᱟᱱ ᱠᱚ ᱡᱚᱲᱟᱹᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱚᱴᱷᱟ ᱨᱮ ᱪᱤᱴᱷᱤ ᱠᱚ, ᱢᱤᱫ ᱠᱮᱱᱵᱟᱥ ᱵᱮᱜ, ᱮᱴᱟᱜ ᱡᱟᱭᱜᱟᱦᱟᱲᱟ ᱥᱟᱹᱲᱤᱭᱟᱹ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱢᱮᱯ, ᱵᱮᱡ ᱠᱚ, ᱥᱴᱤᱠᱟᱨ ᱠᱚ ᱟᱨ ᱯᱟᱥ ᱠᱚ ᱛᱟᱹᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
2019 Admissions Welcome Package DGUT ᱯᱷᱚᱨᱮᱱ ᱡᱚᱠᱷᱚ ᱵᱟᱭ ᱠᱟᱹᱢᱤ: ᱪᱮᱞᱟᱹ ᱚᱲᱦᱚᱱ ᱥᱟᱹᱜᱩᱱ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 2019 Admissions Welcome Package DGUT ᱯᱷᱚᱨᱮᱱ ᱡᱚᱠᱷᱚ ᱵᱟᱭ ᱠᱟᱹᱢᱤ: ᱪᱮᱞᱟᱹ ᱚᱲᱦᱚᱱ ᱥᱟᱹᱜᱩᱱ ᱛᱚᱦᱟ ᱠᱚᱴᱷᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
- ᱴᱮᱜ ᱠᱚ
- Gift box, freshman, inspirational, humanities, cultural and creative packaging
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
- ᱯᱨᱮᱨᱚᱱᱟ
- The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Started in July 2019, completed in September, completed in Dongguan, China
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-5 Zhang Jingwen
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
