Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ
by Jansword Zhu
Client: Jansword zhu
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ
ᱩᱴᱚᱵᱤᱨᱟ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱵᱟᱦᱟ ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤ᱂ᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ᱾ ᱩᱴᱚᱵᱤᱨᱟ ᱧᱩᱛᱩᱢ ᱥᱮ ᱩᱴᱚᱯᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱠᱟᱱᱟᱭ, ᱟᱨ ᱚᱱᱟ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱡᱟᱸᱦᱟᱸ ᱴᱷᱟᱨᱡᱤᱱ, ᱦᱚᱠ, ᱵᱟᱵᱚᱛᱮ ᱟᱰᱟᱨ, ᱮᱠᱟ-ᱮᱠᱟ ᱰᱷᱚᱨᱚᱬ ᱟᱨ ᱢᱚᱱ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱠᱚ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱦᱚᱵ ᱮᱫᱟᱭ᱾ ᱠᱚᱞᱟ ᱵᱟᱵᱚᱛ ᱠᱷᱚᱱ ᱯᱩᱭᱞᱩ ᱢᱟᱱᱟᱣᱠᱚ ᱟᱨᱛ ᱦᱤᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱴᱚᱱᱟᱜᱠᱚ ᱚᱱᱟ ᱥᱟᱭᱠᱮᱰᱮᱞᱤᱠ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ ᱴᱟᱭᱞᱮ ᱨᱮ ᱫᱚᱦᱟ ᱟᱠᱟᱱᱟᱭᱟ: ᱨᱮᱱᱮ ᱢᱟᱜᱨᱤᱴᱮ ᱨᱮᱭᱟᱜ ᱴᱚᱯᱤ ᱦᱚᱲ, ᱮᱴᱟᱜ ᱠᱚᱵᱚᱡᱟᱜ ᱨᱮ ᱢᱤᱫ ᱠᱩᱲᱤ, ᱢᱟᱫ ᱨᱮᱭᱟᱜ ᱚᱛ ᱵᱟᱠᱚᱥ, ᱟᱨ ᱡᱤᱣᱤ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱚᱛ᱾ ᱢᱩᱞ ᱠᱟᱹᱢᱤ ᱠᱚ ᱨᱮ ᱢᱮᱱᱟᱜ ᱡᱟᱸᱦᱟᱸ ᱵᱟᱦᱟ ᱠᱚ ᱨᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱨᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱟᱦᱟ ᱨᱩᱯ ᱠᱚ ᱵᱮᱛᱟᱣ ᱮᱱᱟ᱾ ᱰᱤ᱂ᱟᱭᱤᱱ ᱡᱟᱦᱟᱱ ᱥᱟᱭᱠᱮᱨᱯᱟᱝᱠᱚ ᱠᱩᱨᱩᱢᱩᱴᱩ ᱛᱮ ᱮᱴᱟᱜ ᱠᱟᱱᱟᱭ ᱟᱨ ᱯᱮᱸᱴᱚᱱ ᱨᱚᱸᱜ ᱠᱚ ᱟᱨ ᱯᱷᱚᱭᱤᱞ ᱯᱨᱮᱥᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Utobeera Baha Beer ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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