ᱥᱳᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ · 2020
Tucher AEcht Nuernberger Kellerbier Baveriya Beer Packaging Design
- A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ 2020 in ᱯᱮᱠᱮᱡᱤᱝ
- CLIENT: Bloom GmbH Nürnberg
- Estimated Number of Design Views: 57,604
- Verification code 71340BF21E · Verify this award
Colors
About Tucher AEcht Nuernberger Kellerbier Baveriya Beer Packaging Design
Madya jugᵘ reaḱ, Nurnberg garhᵘ talareaḱ 600 serma purani diriᵘ kaṭen banaolen kamraᵘ reaḱ sthaniya brewery horoᵒ beer purhaoᵒ oḱtaḱa. Ne itihaskoᵒ manaoᵒ lạgiṭ, "AEcht Nuernberger Kellerbier" ren packaging reaḱ asol purani jugᵘ ruạrᵒ emaḱa. Beer label re diriᵘ uparreaḱ garhᵘ ar kamraᵘ reaḱ kaṭh pipaᵒren tiạḱoḱ hatoᵒ teạr će̠tarᵒ emaḱa, purani style reaḱ type font horoᵒ leka̠ ṭhẽsa kata̠raḱ. Company ren "St. Mauritius" trademark sahit muhor label ar tạmba rạṅren crown cork ṭhen hasok ar biśwas uḍuḱoḱa.
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Tucher AEcht Nuernberger Kellerbier Baveriya Beer Packaging Design ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Tucher AEcht Nuernberger Kellerbier Baveriya Beer Packaging Design ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Press Kit
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Image Credits
- Bloom GmbH Nürnberg
