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Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ by Estudio Maba

Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2020

Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ

by Estudio Maba

Client: Bodegas Baron

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ

ᱯᱟᱨᱟᱱᱚᱨᱢᱟᱞ ᱫᱚ ᱢᱤᱫ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱨᱮᱭᱟᱜ ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱚᱨᱰᱚ ᱟᱨ ᱵᱟᱨᱜᱩᱸᱰᱤ ᱵᱚᱛᱚᱞ ᱠᱚᱨᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱵᱤᱥᱚᱭ ᱫᱚ ᱟᱫᱚᱜᱟᱱ ᱟᱨ ᱵᱟᱝ ᱵᱩᱡᱷᱟᱹᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱛᱷᱟ ᱠᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱩᱠᱩ ᱠᱟᱛᱷᱟ ᱟᱨ ᱞᱟᱸᱫᱟ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱨᱤᱠ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱷᱚᱫᱟᱭ ᱠᱚ ᱫᱚ ᱢᱟᱨᱮ ᱡᱟᱹᱨᱩᱣᱟᱹ ᱵᱤᱫᱽᱭᱟ ᱯᱩᱛᱷᱤ ᱟᱨ ᱯᱩᱭᱞᱩ ᱡᱩᱜᱽ ᱨᱮᱭᱟᱜ ᱚᱞ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱚᱞ ᱛᱚᱨᱚᱫ ᱠᱚ ᱫᱚ ᱢᱟᱨᱮ ᱟᱨ ᱵᱟᱝ ᱴᱷᱤᱠ ᱧᱮᱞᱚᱜ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱤ ᱛᱮ ᱪᱷᱟᱯᱟ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱟᱯᱟᱥ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱩᱥᱩᱞ ᱨᱤᱞᱤᱯᱷ, ᱥᱴᱮᱢᱯᱤᱝ ᱟᱨ ᱵᱟᱨᱱᱤᱥ ᱫᱟᱜᱽ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱩᱜᱽ ᱡᱩᱜᱽ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱡᱟᱦᱟᱸᱱᱟᱜ ᱱᱟᱶᱟ ᱥᱮᱨᱢᱟ ᱥᱮ ᱟᱝᱜᱩᱨ ᱡᱟᱹᱛ ᱞᱟᱹᱜᱤᱫ ᱱᱟᱶᱟ ᱠᱟᱦᱱᱤ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱩᱭᱦᱟᱹᱨ ᱟᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Paranormal ᱟᱝᱜᱩᱨ ᱨᱟᱥᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
wine, bottle, design,
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
Research
From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
Inspiration
From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
Project Duration
Murcia, Spain, January to September 2019
Operation Flow
The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
Patents
Bodegas Baron
Team Members
Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres
Image Credits
Estudio Maba

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