Pufine Advertising Ltd.Co. ᱨᱮᱱᱟᱜ Have Fun Duck Gift Box ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Have Fun Duck Gift Box ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ
Pufine Advertising Ltd.Co. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Zhou Hei Ya International Holdings Company Limited
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#103180 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Have Fun Duck Gift Box ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
"Have Fun Duck" ᱮᱢ ᱵᱟᱠᱚᱥ ᱫᱚ ᱡᱚᱣᱟᱱ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱮᱢ ᱵᱟᱠᱚᱥ ᱠᱟᱱᱟ᱾ ᱯᱤᱠᱥᱮᱞ ᱟᱹᱨᱤ ᱠᱷᱮᱞᱚᱱᱟ, ᱠᱷᱮᱞ ᱟᱨ ᱯᱷᱤᱞᱢ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱤᱛ ᱠᱟᱛᱮ, ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱡᱚᱣᱟᱱ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ "ᱡᱚᱢᱟᱜ ᱱᱚᱜᱚᱨ" ᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱚᱡᱽ ᱟᱨ ᱵᱤᱥᱛᱤ ᱪᱤᱛᱟᱹᱨ ᱥᱟᱶ ᱢᱮᱱᱟᱜᱼᱟ᱾ IP ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱱᱚᱜᱚᱨ ᱨᱮᱱᱟᱜ ᱜᱟᱹᱰᱤ ᱨᱮ ᱢᱮᱥᱟ ᱦᱩᱭᱩᱜᱼᱟ ᱟᱨ ᱡᱚᱣᱟᱱ ᱦᱚᱲ ᱫᱚ ᱠᱷᱮᱞᱚᱸᱰ, ᱥᱮᱨᱮᱧ, ᱦᱤᱯ-ᱦᱚᱯ ᱟᱨ ᱮᱴᱟᱜ ᱢᱚᱱᱚᱨᱚᱧᱡᱚᱱ ᱠᱟᱹᱢᱤ ᱠᱚ ᱠᱩᱥᱤᱭᱟᱜᱼᱟ᱾ ᱡᱚᱢᱟᱜ ᱨᱟᱹᱥᱠᱟᱹ ᱥᱟᱶᱛᱮ ᱢᱚᱡᱽ ᱠᱷᱮᱞᱚᱸᱰ ᱠᱷᱮᱞ ᱨᱮᱱᱟᱜ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱧᱟᱢᱚᱜᱼᱟ, ᱢᱤᱫ ᱡᱚᱣᱟᱱ, ᱢᱚᱡᱽ ᱟᱨ ᱠᱩᱥᱤ ᱡᱤᱭᱚᱱ ᱰᱟᱦᱟᱨ ᱮ ᱵᱟᱰᱟᱭᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Have Fun Duck Gift Box ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Have Fun Duck Gift Box ᱡᱚᱢᱟᱜ ᱡᱤᱱᱤᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Length220mm, width210mm, height220mm
- ᱴᱮᱜ ᱠᱚ
- Gift box, packaging, food, pixel style, young, stylish, fun and unique
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
- ᱯᱨᱮᱨᱚᱱᱟ
- The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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