Ye Wang and Wei Chen ᱨᱮᱱᱟᱜ New Vision ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
New Vision ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
Ye Wang and Wei Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Nanpai Farm
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#103664 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
New Vision ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱤᱭᱩ ᱣᱤᱡᱚᱱ ᱮᱱᱟ ᱢᱤᱫ ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱤᱫᱽᱨᱟᱹ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱢᱤᱫ ᱠᱩᱲᱤ ᱵᱟᱲᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱤᱫ ᱢᱤᱫ ᱯᱷᱚᱲ ᱨᱮᱭᱟᱜ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱤᱡᱟᱭᱤᱱ ᱥᱚᱯᱛᱣᱮᱭᱟᱨ ᱠᱚ ᱠᱩᱨᱩᱢᱩᱛᱩ ᱛᱮ ᱵᱮᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱞᱮᱡᱟᱨ ᱯᱨᱤᱸᱴᱤᱝ ᱯᱨᱚᱠᱨᱤᱭᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱡᱩᱥ ᱨᱮᱭᱟᱜ ᱵᱚᱦᱚᱜ ᱥᱟᱠᱟᱹᱢ ᱫᱚ ᱟᱹᱰᱤ ᱥᱚᱦᱚᱡ ᱚᱠᱚᱨᱟᱱ ᱨᱩᱡᱩ ᱨᱩᱯ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱟᱨ ᱡᱟᱦᱟᱸ ᱴᱷᱟᱶᱠᱟ ᱛᱮ ᱡᱟᱦᱟᱸᱫ ᱢᱚᱱᱮ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱤᱫᱽᱨᱟᱹ ᱫᱚ ᱚᱠᱟ ᱥᱩᱯᱟᱨᱢᱟᱨᱠᱮᱴ ᱨᱮᱭᱟᱜ ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱷᱚᱱ ᱱᱟᱸᱠᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱷᱮᱸ ᱜᱟᱦᱟᱸ ᱧᱟᱢᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱵᱟᱨ ᱠᱤᱥᱤᱢ ᱠᱚ ᱠᱚ ᱥᱟᱦᱴᱟ ᱛᱮ ᱵᱮᱲᱟᱛ ᱟᱨ ᱵᱟᱲᱛᱤ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱚ ᱦᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱟᱨ ᱥᱟᱵᱟᱫ ᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱟᱲᱮ ᱠᱚ ᱦᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸ ᱵᱚᱛᱚᱞ ᱫᱚ 220 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱹᱭᱩᱨ ᱟᱨ 64 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱰᱟᱭᱟᱢᱤᱴᱚᱨ ᱛᱮ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
New Vision ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ New Vision ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Bottle height: 220mm
Bottle diameter 64 mm - ᱴᱮᱜ ᱠᱚ
- Juice, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - ᱯᱨᱮᱨᱚᱱᱟ
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Direct display, no more operation instructions required.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
