Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2020
Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging)
by Estudio Maba
Client: Plaza del Sol
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging)
ᱯᱩᱞᱟᱡᱟ ᱰᱮᱞ ᱥᱚᱞ ᱚᱠᱟ ᱠᱨᱤᱥᱯᱥ ᱵᱟᱜ ᱨᱮᱱᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱟᱸᱰᱷᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ । ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱯᱮᱱ ᱨᱮᱭᱟᱜ ᱠᱷᱤᱨᱤᱭᱟᱹ ᱨᱩᱣᱟᱹᱲ ᱠᱚ ᱨᱮ ᱢᱮᱴᱟᱣ ᱠᱟᱱ ᱞᱚᱠ ᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱦᱚᱪᱚ ᱦᱚᱪᱚ ᱴᱷᱮᱱ ᱠᱚ ᱠᱚ ᱠᱷᱚᱱ ᱮᱢ ᱦᱚᱪᱚ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱛᱟᱢᱟᱛ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱪᱮᱴᱟᱱ ᱛᱮᱫ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱ ᱨᱩᱣᱟᱹᱲ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ । ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱯᱮᱠᱮᱴ (flow pack) ᱨᱮ ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱠᱟᱛᱷᱟ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱦᱚᱪᱚ ᱦᱚᱪᱚ ᱴᱷᱮᱱ ᱠᱚ ᱠᱷᱚᱱ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱚᱪᱚᱜ ᱠᱟᱱᱟ ᱠᱤᱨᱤᱧ ᱟᱡᱟᱜ ᱛᱮ ᱦᱟᱹᱥᱩ ᱠᱟᱛᱮ ᱩᱱᱠᱩᱣᱟᱜ ᱢᱩᱬᱩᱛ ᱨᱮ ᱦᱟᱹᱥᱩ ᱮᱢ ᱠᱟᱛᱮᱭᱟᱭ । ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱚᱠᱟ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱦᱚᱸ ᱠᱚ (still life) ᱨᱮᱭᱟᱜ ᱯᱷᱚᱴᱚ ᱫᱚᱦᱚᱭ ᱛᱮ ᱵᱮᱱᱟᱣᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱠᱚᱴᱷᱟ ᱨᱮ ᱡᱚᱴᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱸᱰᱷᱤ ᱠᱚ ᱯᱷᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤᱠ (flexographic) ᱪᱷᱟᱯᱟ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ । ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱵᱟᱸᱰᱷᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱠᱟᱱᱟ ᱫᱚ ᱚᱠᱟ ᱢᱤᱫ ᱥᱚ ᱮᱠᱟᱹᱱᱟᱶᱟᱭ ᱚᱨᱦᱚᱸ ᱛᱤᱨᱤᱥᱤ ᱢᱤᱦᱤᱭᱟᱰ ᱟᱨ ᱛᱤᱱ ᱥᱮ ᱵᱤᱥᱤ ᱢᱤᱦᱤᱭᱟᱰ ᱠᱟᱱᱟ ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Plaza del Sol ᱥᱩᱠᱨᱤ ᱵᱟᱸᱰᱷᱤ (Snack Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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